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Edited on Mon Nov-29-04 02:02 AM by Fighting Irish
Trust me, if conservative talk didn't make money and generate ratings, they wouldn't do it.
As it stands, that day may come, since the demographic that listens to conservative talk tends to skew a bit older, and it may become the 'adult standards' of the future, that is, a format that gets good overall ratings, but aims at an age and gender group that advertisers don't really target.
Meanwhile, liberal talk, particularly Air America, draws a younger crowd, the ones that advertisers drool over.
My guess is that Clear Channel, which likes to experiment with new formats and corner the market on it, is cozying up to liberal talk in an effort of speculation, hoping that it could finally take off like conservative talk did. It also gives them a formidable format to put on their more obscure AM stations. If it makes younger people discover the AM band and give some dying frequencies life, who the heck wouldn't want to take advantage of that?
It's been unlike CC to actually give so much control over programming to an outside group like AAR. But AAR has become a recognizeable name, and allowed CC quick entry into the genre, without the mundane task of finding liberal air talent to try and do it themselves (seems that over the years they've fired most of their liberal talkers nationwide, save for Randi Rhodes). Would they want to buy AAR? I wouldn't be surprised, since they are control freaks. My prediction is if Anshell cashes out of AAR, Jones, which syndicates Ed Schultz and Stephanie Miller, would be first in line to buy, since they already have a sales agreement and are on very good terms with the big national broadcasters (does your local Lite FM carry Delilah? That's a Jones show.)
As far as CC and Rush Limbaugh, Premiere (the syndication arm of Limbaugh's show) bought Rush's syndicator only within the last few years, and by then, the show was hugely popular. The only money they ever lost on Rush was from buying the show, but I'm sure they've earned on the investment by now.
CC is just a greedy monolithic broadcasting conglomerate, just like Infinity, Disney, Entercom and the like. Their president is whoever is on the piles of paper currency that the Mays family stuffs in their mattresses. Money trumps politics as far as CC is concerned. If a format consisting of nothing but farting sounds made huge sums of money or had the potential to, they'd do it.
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