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Especualy when manufacturing in genral is obsolite (or so it is argued.) The only things companies manufacture now, is Buzz.
A Dilbert stripe tuched on this.
Boss: The CEO wants to show the prototype to the stock-holders. Dilbert (paniking): No! This is our only one! Boss (walking away with prototype): Sorry, but what the CEO wants, the CEO gets. Oh, by the way. He signed up the project for next weeks trade show.
Dilbert (Comming into bosses office): We need 5 Million to build a new prototype withen 5 days. Boss: We froze the devlupment budget for the qurter, cost over runs. Dilbert (Panicking again): Than what will we take to the trade show? Boss: You engenners are nothing, if not resorsfule.
At the trade show, we see Wally with a card board box over his head with Dilbert talking to a potenchal client. Dilbert: Of course, this is just the protoype. The Bata will used a blond super model. Cliant: Make her a red head, then but us down for a thousand.
Oh this may look funny. But for a while, this was an actual trend. My own compnay did this sevral times, taking an emptey project case to sevral trade shows with a power point show giving its "intended feachers".
But more incredibly, they would always come back with orders. Which of course figures promonently in "projections." Of course in time, they alwasy run over budget, not all the promised feachers, can't handel the latest standerd while the standerd it was built for went the way of the dodo. Behind scedual, and pleaged with bugs as a result of poor design.
But by then, there are new "projections" to make things look a lot better.
Corps today are truly built on fantisy.
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