McDonald's to `go active' with new adult Happy Meals

REUTERS , WASHINGTON
Saturday, Apr 17, 2004,Page 12

McDonald's Corp unveiled a health campaign on Thursday starring an adult "Happy Meal" with salad, bottled water and a pedometer, but some critics weren't buying the fast-food giant's healthy message.

The company said it will launch the "Go Active" meals for adults on May 6 nationwide. The meals will be boxed with a brochure urging customers to walk more.

McDonald's, the target of obesity lawsuits and criticism of its fatty foods from dietary experts, already has been promoting healthier choices on its menu such as new salads.

The maker of Big Mac and Quarter Pounder sandwiches is one of many food companies seeking ways to appeal to customers' desires for healthier food.

http://www.taipeitimes.com/News/worldbiz/archives/2004/04/17/2003137047

I wasn't sure if I should post this here or under 'Environment: Toxic Waste'.

I cringe everytime I hear one of their commercials talking about how great the new chicken nuggets are. Woo hoo, now without chicken skin and other chicken by-products. BARF!!!