The flight of advertising dollars to the Internet is one explanation for the pain felt by traditional media.
Another culprit that is increasingly to blame is Detroit.
For all the discussion of new media’s role in hurting profits and revenues at traditional media outlets — newspapers, magazines, broadcast television and radio — the sharp downturn in the auto industry is another big culprit, and is taking an increasing toll on the advertising revenue generated by the media.
In the first quarter alone, the auto industry spent $414 million less on advertising than in last year’s first quarter, according to TNS Media Intelligence.
http://www.nytimes.com/2008/08/11/business/media/11auto.html?_r=1&oref=sloginhttp://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=102&topic_id=3433699&mesg_id=3433699
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