Yay. European Retailers Adopt "Sustainability" Code - Voluntary, Undefined, Standard-Free

I have to bite my tongue when I hear people claim how progressive Europe is when it comes to sustainability and consumerism. Take Amsterdam, where in May I worked and traveled for two weeks. True, bicycles are everywhere, public transport works, and you can find great locally grown food. But step into an Albert Heijn supermarket, and you will see that the capital of tulips and bicycles is also the capital of processed food, over-packaged in plentiful plastic.

Walk along the Kalverstraat or Leidseplein, and Amsterdam, just like any European city, offers plenty of retail therapy to make the heartiest shopper blush. And that retail therapy includes discount clothing giants like C&A and H&M. Now a coalition of retailers, from IKEA to Carrefour, have a announced a Code for Environmentally Sustainable Business.

EDIT

If these proclamations all sounds very vague and broad at the same time, that is because they are. The code is completely voluntary, and in an economy that as an aggregate is larger than that of the United States, so far 21 chains and 7 retail associations have signed up.

It makes for great public relations and “We Care” campaigns, but so far the Code as it stands has not explained how participating companies can measure and compare their efforts. And as for reporting, there is no agreed upon standard.

EDIT

http://tinyurl.com/3yyocyz