Japan (Reuters) - Honda Motor Co plans to launch a plug-in hybrid and battery electric model in 2012 as part of its strategy to push to the front of a race by global automakers to develop more fuel-efficient cars.
Japan's No.2 automaker was one of the world's only car makers to offer gasoline-electric cars during the past decade but has begun looking like a laggard without a "strong" hybrid or concrete plans to mass-produce pure electric cars.
Global competitors from Volkswagen AG to Hyundai Motor Co are preparing to launch strong hybrid models that are more fuel-efficient than Honda's "mild" hybrids such as the Insight, while also readying battery-run cars.
At a news conference, Chief Executive Takanobu Ito, outlining the firm's medium-term strategy, said Honda was planning to sell a plug-in hybrid vehicle and a battery-powered electric model in Japan and the United States in 2012.
Japanese rival Toyota Motor Corp is planning to bring a plug-in hybrid to market in 2011 and recently formed an alliance with California start-up Tesla Motors to develop electric vehicles.
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