The ugly reality of Israel's settlement-made beauty products

Israel enjoys free trade of industrial goods with Europe under the Association Agreement it signed with the European Union in 2000. Yakov Ellis, chief executive officer of the Israeli cosmetics company Ahava, told the BBC radio program Today on 5 November 2008 that his company has benefitted from the free trade with the EU. Ahava owns stores in London and Berlin, and signed a contract in 2008 with the leading French perfumery chain Sephora, which has stores all over Europe, North America, Asia and the Middle East.

Ahava manufactures its cosmetics in the occupied West Bank, using minerals from the Dead Sea. The company's skin care products are imported into the EU as originating from "The Dead Sea, Israel." Israeli products originating in the West Bank are not supposed to benefit from the duty-free import to the EU.

Ahava is firmly rooted in the settlements of Mitzpe Shalem and Kaliya in the occupied West Bank. The kibbutzes of the two settlements own 34 percent and six percent of the shares of Ahava, respectively. Both Mitzpe Shalem and Kaliya are close to the shores of the Dead Sea, exploiting it for tourism.

Although one-third of the western shore of the Dead Sea lies in the occupied West Bank, Israel has closed off the entire shore of the Dead Sea and its resources to Palestinians in the West Bank. Kaliya was established as a military outpost shortly after the 1967 war in which Israeli forces occupied the West Bank (including East Jerusalem) and the Gaza Strip, along with Egypt's Sinai peninsula and Syria's Golan Heights.

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Last week a "bikini brigade" of Code Pink, the American anti-war movement, protested in the nation's capitol near cosmetic stores with their bodies smeared with mud, underscoring the slogan that "Ahava is dirty business." Meanwhile in France, on 17 July a group of 30 women women paid a visit to Sephora comestics shop on the Champs Élysées in Paris to protest the sale of Ahava products, calling on the public to support the protest by sending messages to Sephora.