This season’s episodes of “Shara’a Simsim,” the Palestinian version of the global “Sesame Street” franchise, were filmed in a satellite campus of Al-Quds University, a ramshackle four-story concrete structure that houses the school’s media department and a small local television station. The building sits in an upscale neighborhood on the outskirts of the West Bank city of Ramallah, not far from the edge of the Israeli settlement Psagot. Like many structures on the West Bank, the Al-Quds building seems to be simultaneously under construction and decaying into a ruin. Some walls are pocked with bullet holes, from when the Israeli Army occupied the building for 19 days in 2001, during the second intifada. In another life, the building was a hotel, and the balconies out front where TV crews and students take smoking breaks overlook the crumbling shell of its swimming pool.
The TV station at Al-Quds, called Al-Quds Educational Television, was started a decade ago by Daoud Kuttab, a 54-year-old Palestinian journalist who is also the executive producer of “Shara’a Simsim.” Kuttab (who wrote a dispatch for The New York Times Magazine in 2003 on the way Arab TV covered the outbreak of the Iraq war) lives in Amman and works both in Jordan and in the Palestinian territories. He started the channel — one of dozens of tiny mom-and-pop-style microbroadcast operations in the West Bank — in part so that he would have a venue, however small, from which to broadcast “Shara’a Simsim.” At the time, in the late 1990s, the official Palestinian TV station was unwilling to show “Shara’a Simsim” because it was produced jointly with “Rechov Sumsum,” the Israeli version of “Sesame Street.”
http://www.nytimes.com/2009/10/04/magazine/04sesame-t.html