http://www.indiadaily.com/editorial/10-15b-04.aspBut originally in the Financial Times....
Its time for Bush to get worried
By Frank Luntz
October 15, 2004
The big story of the US presidential election up to Thursday was how few undecided voters there were. Now the final presidential debate is over, these voters have essentially made up their minds - and it is George W.Bush who should be worried. If John Kerry is elected the 44th president, it will be because of a single night in Miami, Florida, when he came to debate and Mr. Bush came to - well, no one is quite sure. The double-digit lead that Gallup polls, long considered an authority for presidential polling, gave Mr. Bush after the Republican convention was fully erased by that fateful 90-minute confrontation.
Step by step, debate-by-debate, John Kerry has addressed and removed many remaining doubts among uncommitted voters. My own polling research after each debate suggests a rather bleak outlook for the Bush candidacy: many who still claim to be “undecided” are in fact leaning to Mr. Kerry and are about ready to commit.
Can Mr. Bush turn the tide in just 18 days? Absolutely, but his candidacy must address voters who still harbour economic and national security concerns. But that requires a fundamental shift in the president’s strategy and message. Asserting that the economy is strong and Iraq a success is simply not credible to the majority of Americans or to the stubborn 5 per cent who remain uncommitted.
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Mr Bush was right to stop the angry, dismissive facial gestures that hurt him in the first debate. But if he wants to be the speaker rather than spectator at the next presidential inauguration, he will need to turn in a perfect performance every day from now through the election perfection that has eluded him so far.