http://www.disinfo.com/site/displayarticle6643.htmlFatal Attraction: A Relationship Between Fear Of Death And Political Preferences
posted by Lord_Fanny
on Oct 28, 2004 - 12:40 AM
'For their current research, the scientists asked students to think about their own death or a control topic and then read campaign statements of three hypothetical political candidates, each with a different leadership style: "charismatic" (i.e. those emphasizing greatness of the nation and a heroic victory over evil, as described above), task-oriented or relationship-oriented. Following a reminder of death, there was almost an 800 percent increase in votes for the charismatic leader, but no increase for the two other candidates.
'"At a theoretical level," the authors wrote, "this study adds to the large body of empirical evidence attesting to the pervasive influence of reminders of death on a wide range of human activities. These findings fit particularly well with prior studies showing how mortality salience leads people toward individuals, groups, and actions that can help enhance their self-esteem. People want to identify with special, great things, and charismatic leaders typically offer the promise of just that."' (American Psychological Society news release and report).