November 02, 2004
Exit Polls: What You Should Know
So sometime very soon, the traffic on certain web sites will hit astronomically high levels as the blogosphere goes in search of the latest leaked exit polls. The conventional wisdom on this is unshakable: The networks "know" who will win, but won't tell us. Lets take our own peek at results shared by those working at the networks today and get in on the secret.
Well, I hate to disappoint, but this site will not be a source of leaked "exits." However, I would like to take a moment and give you a bit of a reality check. Let me tell you a bit about what exit polls are and why you may want to take what you hear over the web with a giant grain of salt.
I have always been a fan of exit polls. Despite the occasional controversies, exit polls remain among the most sophisticated and reliable political surveys available. They will offer an unparalleled look at today's voters in a way that would be impossible without quality survey data. Having said that, they are still just random sample surveys, possessing the usual limitations plus some that are unique to exit polling (I also remain dubious about weighting telephone surveys to match them, but that is another story for another day)...
http://www.mysterypollster.com/main/2004/11/exit_polls_what.html