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Let me put 2004 in perspective...
We had a candidate who got 55 million votes nearly purely on anti-Bush sentiment.
Kerry's seemingly only selling point was that he served in Vietnam. He never talked about his time in the senate or as lieutenant governor.
He had NO credibility on Iraq, becuase he voted for it. He missed an opportunity to fan anti-war sentiment into the populace that a Howard Dean could have taken advantage of. Kerry was reduced to saying "Bush, you ran the war wrong." The problem was people were willing to forgive bush for messing up the handling of the war rather than risk handing it over to an unknown quantity like Kerry. The prudence of the war itself could never be questioned.
Kerry was for repealing the tax cuts for only those making over $200K, which allowed Bush an opening to call him a tax-raiser. Bush responded to Kerry's desire to keep the middle class tax cuts by saying "why did you vote AGAINST the tax cuts if you're in favor of them?" Sort of the worst of both worlds there.
The bottom line is, despite Kerry's severe limitations as a candidate, he still got 55 million votes. A candidate without those limitations, no matter where he or she was from, could have had a good chance of pulling off a victory.
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