AP to give 2 versions of same story

http://news.yahoo.com/news?tmpl=story&u=/ep/20050316/en_bpiep/newonthewireaptooffertwoleadsforsomestories


New on the Wire: AP to Offer Two Leads for Some Stories

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In a break with tradition at the 156-year-old news cooperative, the AP will now offer two different leads for many of its news stories, the organization confirmed Wednesday.

"The concept is simple: On major spot stories -- especially when events happen early in the day -- we will provide you with two versions to choose between," the AP said in an advisory to members. "One will be the traditional 'straight lead' that leads with the main facts of what took place. The other will be the 'optional,' an alternative approach that attempts to draw in the reader through imagery, narrative devices, perspective or other creative means."

The advisory added that the change is an attempt to "enhance the value of the AP news report to your newspaper." The AP serves about 1,700 members.

AP officials said the optional leads have already begun to appear in some sports stories and on the national news wires during the past two months. The new initiative is in response to requests from many editors who want to be able to offer readers "something fresh so they will want to pick up the newspaper and read a story, even though the facts have been splashed all over the Web and widely broadcast."
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this is only for print. internet stays the same

hhhmmmm

so if they give out two versions we won't notice much - what are Roves ties to the AP? didn't I read something about the AP and votes before the last electoral coup?