I just can't get enough of this guy's stuff. Maybe it's the steel-balls approach he takes to dealing with the Rethugs. Maybe its the painfully realistic take he has on the interaction between those of differing ideologies.
All I know for sure is that we should all take note, and like his tactics or not, we should at least recognize them when the enemy is using them to trounce us.
His latest accomplishments are here:
Tactic: Use Language That Implies Your Opponent has Done Things Far Worse than What has Been ProvenBy Tom Ball03/24/05
Showmanship and leadership are two things that make for an effective attack on a deserving opponent. You want to be spectacular and compelling, persuasive and thought provoking. In this case, the objective is to permanently debase your opponent. The tactic we'll focus on, is but one very effective way to accomplish that objective.
Tactic: In essence, you must use language that implies that your opponent is guilty of improprieties we have yet to imagine. This encourages listeners to not only indict your opponent in their own mind, but also to convict them of yet-to-be-proven, perhaps even imaginary crimes. This ensures that the opponents remains sour in the listeners' minds for untold periods of time making it much more difficult for your opponents to recover and regain credibility sufficient to attack you or your agenda in the future.
To begin, there are some rules we must follow. Using specific language and style is the key.
How do we do this? Use language that accomplishes the following:
Appeals to the listeners' emotions: Policy wonkishness and namby-pamby, milquetoasty allowances for benefit of the doubt have never gotten anybody anywhere...except buried by the opposition. You need to step up and lay the opposition flat on his ass....
Read the rest here!And another recent one is here:Tactic: Appeal to the Listeners' Deepest FearsBy Tom Ball03/17/05
I can't tell you how many times we've seen this tactic overplayed since Bush came into office. In fact, I think it's his favorite -- ironically striking terror into the minds of the populace with warnings of...well...terrorism. But who should we really fear?
Technique: Appeal to the listeners' deepest fears and most irrational hopes while playing to their most simplistic beliefs. Arouse fear of what might happen if your preferred course of action is not followed.
The Key: Once you have threatened the audience with dire consequences if a certain course of action is not followed, you must then provide them with that course of action. You are the solution to their problem – the antidote to their fear.
Directly relate your opponent's position with the feared outcome. Research shows that the more frightened a person becomes as a result of new information, the more likely they are to take a preventative action (Perhaps buy duct tape?... or approve of an Iraq invasion?)...
Read the rest here!He keeps all the tactics he writes in the
"Political Strategy Tactical Assault Project"