My idea is simple.
The time and resources of individual people in the religious right is limited. They can devote no more than 24 hours a day to any cause or causes. They can only donate what money they have in the bank.
Many of them are actually People of Conscience who have simply become confused or misled.
Even those who are evil hateful bigots usually have SOME causes and concerns with which we Progressive/Liberal/Sane people would agree.
So, here is the plan:
Re-direct their time and money to more productive causes.
Our Targeted Audiences: The Religious Right
Our Desired Result: Leave us the fuck alone and do something productive
How Will We Reach Them?
1) Door-to-Door outreach.
2) Direct Mailing.
3) Stealth Marketing.
4) Telephone campaigns.
5) Show-up at their churches, meetings and organizations.
6) Email Alerts.
7) Press releases to right-wing papers and websites.
8) Google advertisements on far-right-related key words.
The key is to seek out re-direct these people into worthwhile pursuits. For example:
The anti-abortion and anti-gay people should leap at the chance to stop the sexual slavery and exploitation of children.
Those who feel that Christians are a persecuted minority should be happy to help Amnesty International work for the freedom of Christian Prisoners of Conscience held in jails around the world.
We can find them at their own churches and their own meetings. We can strike-up casual conversations at laundromats in their neighborhoods (thank the Jehovah's Witnesses for that idea). We can buy mailing lists of the members of various organizations.
Apparently they have hours and hours of time to spend fighting gay marriage that could be better spent feeding the hungry, reading to the blind, housing the homeless, protecting children, keeping kids off drugs, protecting the environment, etc.
Let's find these people and convince them to do something useful for a change!