Candidates struggle to buy political ads in costly markets

Candidates struggle to buy political ads in costly markets


By LIZ SIDOTI
The Associated Press
Published: Thursday, Jan. 22, 2004

WASHINGTON - The Democratic presidential hopefuls are scrambling to buy political ads, facing expensive media markets and little time between now and the seven contests on Feb. 3, when the demands of a national campaign replace the retail politics of Iowa and New Hampshire.

All but one of the five major candidates - John Kerry - has been on the air in some of the Feb. 3 states. The others - Howard Dean, John Edwards, Wesley Clark and Joe Lieberman - are carefully choosing to run commercials only in states where they think they can compete.
~snip~

The question is who can afford the large multi-state media buys needed to reach that goal. It will cost at least $1 million a week to run enough ads to resonate with voters in all the media markets reaching into the seven states - South Carolina, Arizona, New Mexico, Missouri, Oklahoma, Delaware and North Dakota.
~snip~

In 2000, the presidential candidates who ran TV ads - five Republicans and two Democrats - spent at least $40 million on advertising in the primaries, according to the Wisconsin Advertising Project at the University of Wisconsin-Madison, which tracks spending.

This year, the seven Democratic presidential candidates broadcasting commercials have spent an estimated $28 million so far.

more:
http://www.nashuatelegraph.com/apps/pbcs.dll/article?AID=/20040122/NEWS08/201220404

:kick:

of who is running ads.

In my state, Oklahoma
Clark, Edwards, and Lieberman are the only television ads I've seen
(I don't watch a lot of tv however, so I could have missed someone)