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Get someone in law enforcement to endorse you. The bigger the better. Meet a lot of people, shake a lot of hands.
Here in Austin, anyway, voters seem less impressed by political endorsements than by law enforcement endorsements, when it comes to law enforcement offices. People tend to not think of sheriffs as politicians first, but as LE first. So they want to here why he's a good Wyatt Earp, more than a good Democrat or more than hearing his geo-political goals and views.
The one exception to the last statement are other Democrats. If you have a system of political clubs, schmooze with them early and often. Go to any club meeting, especially of clubs who endorse. Getting the local activists in the party on your side is easy if you schmooze, and it makes the whole primary a lot easier. The way to impress these Democratic clubs is by having the best geopolitical social Democrat credentials.
So, schmooze Democrats to prove you're a Democrat, schmooze law enforcement to troll for big endorsements, schmooze the public at every single event you can find--sleep when you get elected--and try to sound tough on crime while developing long-term goals on how to prevent crime and protect kids from becoming criminals. Community outreach, alternative punishments for low-risk juvenile offenders, anti-drug programs. Look like you have the big picture in mind even while you are busting criminal heads.
Of course, adjust that to the nuances of your community. Talk to other successful Democratic candidates to get a feel for that. Chances are you'll have to strike a more moderate position than you really want to, to get the middle voters.
Hope that helps, some. I never ran a campaign, but a friend of mine ran the Travis County sheriff's campaign last year, and he won, using basically that strategy. He shook a lot of hands, and tried hard to appear like a good old boy member of the neighborhood. It helps if you have an imposing presence, too--people like tough sheriffs. I was head of one of the larger political clubs in Austin for a few years, until recently, so I've watched a lot of local politics.
One more thing: Prepare your stomach. A campaign will bring out the most petty nonsense you'll ever see. You'll fight other Democrats who claim to be on your side more than you'll fight Republicans. You will have immediate factions within your own campaign, and better be prepared to bust them up immediately, and take firm control of the campaign--or hire someone who can do that. You have to stroke egos while keeping them in check and working for you, instead of for themselves. 99%^ of the people who get involved in campaigns do so because they want their way, and not yours. Just be prepared. It's why I finally gave up on my club and let someone else do it.
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