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This seems to be the classic problem for Democrats, and has been for many years: we are the actual population of the country, we are not an "interest group" the way Republicans are, and that because we are the entire group, we have naturally all the factions of the Nation itself. Republicans, after all, are the Party of bankers, their Party platform is nothing but codified greed, and their only interest is to guard their moneybags, and get more. This is why they are able to get an organized message out, because they are a small, limited group, and why we can't and shouldn't get a "single" message out, because then we would be narrowing ourselves down to less than what we actually are.
I think what we should do is not to narrow our message down, but try to encompass with more general-yet-inclusive language. For example, the issue of poverty should not be told as if it were a racial issue alone, and should not be vaguely described so that no particulars are referred to, but should be kept focused as the economic issue of poverty, but with particulars described. Bush and the neo-cons have done so much damage to this country and the very structure of the economy, that now many groups are suffering, fearful, price-gouged and living on minimal amounts of money, and so huge sections of the population can get with this issue and find themselves there--more than ever before. It can be expanded to reach many groups with the message, all about the same issue of poverty--people who are poor because they were always discriminated against, and therefore shut out; who are poor because of medical bills; who are poor because of the loss of a job, and outsourcing or downsizing that makes it impossible to find another one; poor because they were fleeing an abuser, and now have no home; poor because of price-gouging and lack of affordable housing, etc. This one issue, told expansively, now appeals to those fighting for civil and equal rights, anti-corporate activists, those who want universal health care, pro-union, New Dealers, those fighting against domestic violence and lack of help for victims, etc. What was always painted "single issue special interest groups" can now be united with more expansive categories and descriptions of things, and shown to be actually one. Not at cross-purposes, but actually the same larger situation.
Also, there really are different perspectives on things, so if some people want to get rid of the "single issue groups," then who will they get rid of--the ones whose causes are just as valid, as representative, and actually just as general, as their own? Better to try to find a general way to consider all, if possible.
Of course, many people know this, but I think it was at the core of the problem--we don't need corporate consultants "framing" FOR us, (let Republicans do that phony crap), but instead we need to unite the Nation once again, all Americans fighting together for the good of us all, and knowing that as we help our neighbors, we also help ourselves, as we all will need these services and government programs one day. Tell it like that.
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