And by stupid, I mean uninformed. Altho, seems to me, it's sort of stupid to remain uninformed given the trouble we're in. But a lot of people just don't see the trouble because they're, well... uninformed.
Anyway... When polls are done of just regular people, a certain percentage don't know who Dick Cheney is, or Condi Rice. I've never heard any simple name recognition survey for John Kerry or Al Gore, but I bet it's not much better in the population at large than Dick Cheney. There was a recent Hotline poll of self-identified
Democrats that asked favorability of a number of Democratic leaders. 54% had never heard of Harry Reid. 42% had never heard of Nancy Pelosi.
14% had never heard of Howard Dean. Only 1% had never heard of Hillary Clinton (and I suspect they were lying ;)).
http://www.diageohotlinepoll.com/06_April_Data.pdfThe respondents in polls like the OP are just regular people too, even if they are Democrats. They do not necessarily follow politics. The pollsters select their names randomly out of phone books or similar data sources. Then they ask which party the respondent aligns with and is he/she likely to vote. Usually, they don't specify that they mean the primaries (and the majority of GE voters don't bother with primaries). Most respondents will not admit they don't vote, whether they do or not. Some more sophisticated polls, usually run later on in the cycle, will look at other factors to determine who is a likely voter, but polls like the one in the OP do not.
But all of that, and your post too, miss the point.
So look at it from the point of view of the respondents who hear Clinton's name and a laundry list of of others they do not recognize. I know there aren't many of these, but there are a very few. They pick Clinton, or say undecided (and there's proven self-inflicted psychological pressure not to choose undecided, even among people who really don't have a clue... possibly more from those people).
Then look from the view of the respondents who hear another name they also recognize -- Kerry's, for example. The ones who like Kerry better than Clinton choose him. The ones who don't want Kerry again, for whatever reason, pick Clinton or undecided.
Then add in Gore to the mix. If they recognize Clinton, Kerry and Gore, and like Gore best, they pick him. Otherwise it's Kerry or Clinton or undecided. Then add in Edwards and repeat. And then Biden for the few who watch the Sunday news shows. And so forth.
The bottom line is, they essentially never pick a name they don't know. The default is to pick someone they recognize unless they have a specific reason not to, and the results become heavily weighted by the percentage of recognition. So much so that the poll results end up reflecting almost exactly how well the names are recognized.
I personally think that Clinton has more name recognition that Kerry, who has more name recognition than Gore (some of the respondents are new voters), who in turn has more than Edwards. I might be wrong about that. But what I know for a fact is that ALL four of them have more, lots more, than any one else listed in the survey.
Once the '08 campaign season begins, name recognition will go up for all serious candidates, how much depending on how well they campaign and how much "free media" they get from the corporate powers that be. Name recognition will still be a factor, especially in the primaries, because there are a lot people who vote even when they don't know who everybody is. But for now, it's practically everything and tells us next to nothing about who will be left standing at the 2008 convention.