Bush is a national embarassment.

And this is nothing that can be easily faked, if in fact it can be faked at all. "Rapport" which the Comprehensive Dictionary of Psychological and Psychoanalytical Terms defines as "unconstrained relations of mutual confidence", approaches the subliminal; some researchers have suggested that it is itself a subconscious and even perhaps ESP based "accent" to an overt exchange of information.

Why does one believe one television newsman more than another, even though both may report the same headlines? Then answer is that there is rapport in the former case: and it is a rapport which has been recognized and cultivated by the most successful broadcasters.

We have covered the statement of inevitable truth and the conviction behind that statement; these are qualities of the MindWar operative himself. The recipient of the statement will judge such messages not only by conscious understanding of them, but also by the mental conditions under which he receives them. The theory behind "brainwashing" was that physical torture and deprivation would weaken the mind's resistance to suggestion, and this was true to a point. But in the long run brainwashing does not work, because intelligent minds later realize their suggestibility under such conditions and therefore discount impressions and options inculcated accordingly."

Somewhat less positively, the failure of MindWar in this instance to be guided by only the most rigorous principles of truth and ethics has just as inexorably led to a substantial post-victory evaporation of that euphoric climate. Therein lies the Achilles' heel of MindWar. Invoking as it does the most intense emotions and commitments of its audiences, it must deliver the goods as they are judged by the target audiences. If the ethical values of those audiences are not respected - if MindWar is used only in the service of ulterior motives and objectives - the resulting "disintoxification" can be socially shattering.