I found an article at
http://newyorkmetro.com/news/politics/16584/index1.html Below is an excerpt:
When Schumer took the helm of the DSCC last year, he became personally immersed in the weeds of the operation, hiring his own team, messing around in primaries, recruiting candidates, and personally lecturing them about how to run a campaign using what he calls the Schumer Method. That’s his secret recipe for his own New York victory, and he is now franchising it out. He instructs his candidates to very carefully define the prototypical swing voters in their home states—for him, it’s the imaginary Joe and Ilene O’Reilly from Massapequa—and then craft a campaign to meet their needs. To reach these local Joes and Ilenes regularly, he also coaches his candidates to get home and hit every media market in their state at least once a month. “The head of the DSCC used to be just a fund-raiser,” says Schumer’s communications director, Phil Singer. “He’s become more of a strategist and tactician.”
Schumer hired a top party fund-raiser, Julianna Smoot, and a well-respected political director, Guy Cecil. To do press, he brought in Singer, a wound-up master opposition researcher and favorite of Washington reporters, who looks like a trim, 30-year-old version of Schumer. He installed J. B. Poersch as executive director. A dead-ringer for the late comedian Chris Farley, Poersch is a coveted operative whose last stint was running the Kerry campaign in Ohio, the Waterloo for Democrats in 2004. After that searing near-victory, Poersch, like Schumer, gravitated to the DSCC out of a sense of foreboding about what would happen if the Democrats lost three more seats. “This is the place of last refuge,” he says.
Even with this new team in place, the DSCC was still weighted down by the past, including $4 million in debt. Nothing is more depressing to donors than being called after a humiliating defeat and begged to pay off the old credit-card bill. “They hated that,” Schumer says. “Because they were paying for past mistakes.” Instead, Schumer and Reid demanded that Democratic senators themselves retire the debt. In a month, the DSCC was solvent.