McDonald’s seeks to redefine ‘McJob’

http://www.ft.com/cms/s/2065c45e-d65d-11db-99b7-000b5df10621.html

McDonald’s seeks to redefine ‘McJob’

By Stefan Stern and Jenny Wiggins

Published: March 19 2007 17:26 | Last updated: March 19 2007 17:26

McDonald’s, home to the McMuffin and the McNugget, is fed up with being home to the McJob.

The UK arm of the fast food chain is starting a campaign to get British dictionary publishers to revise their definitions of the word “McJob”, a term the Oxford English Dictionary describes as “an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector”.

The word first emerged in the US in the 1980s to describe low-skilled jobs in the fast food industry but was popularised by the Canadian writer Douglas Coupland, in his 1991 novel Generation X. It appeared in the online version of the OED in March 2001. McDonald’s plans a “high-profile public petition” this year to get it changed.

“We believe that it is out of date, out of touch with reality and most importantly it is insulting to those talented, committed, hard-working people who serve the public every day,” wrote David Fairhurst, chief people officer in northern Europe for McDonald’s, in a letter seen by the Financial Times seeking support for the petition. “It’s time the dictionary definition of “McJob” changed to reflect a job that is stimulating, rewarding and offers genuine opportunities for career progression and skills that last a lifetime.”

McDonald’s says it has an excellent record of promoting female workers and entry level staff to senior executive positions. In the UK, half the executive team started on the shop floor and 25 per cent are women.

FULL story at link.

to validate slave labor for decades, by another name it used to be called SWEAT SHOPS

they are working to make the word more appealing. So much easier and doesn't raise anyone's wages.

only half of executives from within is an admirable record.

Even their propaganda is low-quality.