Hillary Clinton: Strong Presidential Brand...

SaveElmer

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Wed May-02-07 01:57 PM
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Hillary Clinton: Strong Presidential Brand...

So how do the candidates’ brands translate into votes? Here we turn to that old standby of political polling: “If the primary were held today, who would you most likely vote for?”

Hillary Clinton far outpaces her rivals. In a multi-candidate field, Clinton draws 38 percent, with Obama at 21, Edwards at 17 and everybody else far behind. If the field is narrowed to just the top three, Clinton still enjoys a double-digit lead with 43 percent and Obama and Edwards tied at 25.

At this point, Clinton’s experience – or Brand Performance - (or at least the perception of it) wins out over Obama’s personality (Brand Appeal) and Edwards connection with voters (Brand Relevance).

http://www.presidentialbrands2008.com/the-horserace-turning-brand-in/

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marmar

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Wed May-02-07 02:00 PM
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1. Just what we need, a product running the country....

Edited on Wed May-02-07 02:05 PM by marmar

:eyes:

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YOY

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Wed May-02-07 02:09 PM
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2. You'd think she was a candy bar or dish soap

n/t

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Inspired

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Wed May-02-07 02:20 PM
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3. God, I hate corporate buzz words.

Branding is the new thing in corporate America. It's all about the 'brand'. Blah, blah, blah.

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nevergiveup

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Wed May-02-07 02:22 PM
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4. It is going to be tough

to beat her but it can be done. Obama and Edwards both have vision and either would have a better chance in the general election. I think Edwards/Obama is a dream ticket that would defeat any Republican including Rudy. The problem is that we don't usually get a dream ticket. I would support and work for Hillary but my heart would be elsewhere.

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Forkboy

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Wed May-02-07 03:47 PM
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5. Funny,"Brand" is the exact word I associate with Hillary.

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jcrew2001

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Wed May-02-07 08:02 PM
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6. Strange how she loses to Fred Thompson according to Rassmussen

its really disturbingly sad.

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