Lessons Learned as Obama Shepherds a Following
By MICHAEL COOPER
It was just an organizational meeting for Senator Barack Obama’s New York volunteers, but the gathering this month jammed every pew of a church in the East Village, and the crowd spilled over into not one but two overflow rooms.
All told, 710 people showed up, even though the closest they would get to Mr. Obama, the Illinois Democrat and presidential candidate, that night would be to view a campaign screening of a biographical DVD. They cheered wildly anyway. Many had already formed their own volunteer groups in New York: Brooklyn for Barack, NYC4Obama, the Audacity of Park Slope. Quite a few already had Web sites, neatly designed logos, newsletters and regular meetings.
The grass-roots following for Mr. Obama in the backyard of Senator Hillary Rodham Clinton of New York has been built around a sophisticated group of young professionals skilled in marketing, organizing, Web design and other useful areas. But as Howard Dean’s campaign for the Democratic nomination proved four years ago, it takes more than a core group of dedicated, Web-savvy supporters to win votes.
“One of the lessons, obviously for us, is making sure that the grass-roots enthusiasm translates into votes,” Mr. Obama said in a recent interview. “And that’s something obviously that we’re going to be paying a lot of attention to.”
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Mr. Obama, who was a grass-roots organizer in his youth, places value on door-to-door, neighborhood-by-neighborhood campaigning. In a recent conference call with 400 volunteer leaders, he gave tips for canvassing (“stay hydrated,” and “don’t just talk but listen”).
“As tempting as it might be to think otherwise, this doesn’t just have to do with me,” Mr. Obama said during the call. “Change always comes from the bottom up, not the top down.”
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http://www.nytimes.com/2007/06/23/us/politics/23obama.html?_r=1&hp&oref=slogin