The more I read about the man who may be the top advisor to Sen. Clinton beyond her husband, the less comfortable I feel about him. I tried going to the source, the least biased voice I could find to speak on the subject - Penn's own website. Here's what I found:
Mark Penn
Today, Mark serves as strategic consultant to several Fortune 500 companies and CEOs on a wide range of image, branding and corporate reputation issues.
His client relationships include Ford Motor Company, Merck, Verizon, BP, McDonald's and Microsoft.
He has been a key adviser to Bill Gates and Steve Ballmer since 1998, helping Microsoft affect a complete corporate turnaround from anti-trust scandal to Most Trusted Company (Wall Street Journal).
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Mark has helped to elect over 25 leaders in the United States, Asia, Latin America and Europe. Most recently, he served as advisor to Prime Minister Tony Blair, helping achieve an unprecedented third term win for the Labour party in the United Kingdom.
http://www.burson-marsteller.com/About_Us/Global_Leadership/Lists/GlobalLeadership/DispForm.aspx?ID=1&nodeName=Global+Leadership&SubTitle=Mark+J.+Penn As much respect as I have for people who earn their living working with "corporate reputation issues," I cannot help but look at the list of corporations and think back to some of the least reputable practices in recent history.
Here's Merck, for starters:
On November 5, 2004 the medical journal The Lancet published the results of its analysis of the available studies. It concluded that “the unacceptable cardiovascular risks of Vioxx (rofecoxib) were evident as early as 2000...” <2> The Lancet condemned Merck for having kept the drug on the market, despite its knowledge of the risks, and also criticized the FDA for its failure of regulatory oversight.
On August 19, 2005, Merck was found liable in the death of a man who took Vioxx. The plaintiff was awarded $253.4 million in damages, which were subsequently reduced to $20 million, the maximum allowed by Texas statute. In a followup case in New Jersey, Merck was found not liable. A third case is pending in Louisiana...At the time of the verdict, there were over 4,000 other lawsuits pending against Merck regarding Vioxx.
http://en.wikipedia.org/wiki/Merck_%26_Co What was Mark Penn's role in changing the "branding and corporate reputation" of Merck? Did it involve Vioxx or other unethical practices?
A very quick look at BP:
As of August 7, 2006, BP has begun to shutdown oil operations in Prudhoe Bay, Alaska, due to corrosion in the pipeline. BP had spilled over one million litres of oil in Alaska's North Slope.
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In May 2007, the company announced yet a further shutdown of the Prudhoe Bay pipeline owing to leaks of water at a separation plant. Their action was interpreted as another example of fallout from a decision to cut maintenance of the pipeline and associated facilities.
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BP was named one of the "ten worst corporations" in both 2001 and 2006 based on its environmental and human rights records.
When, in July of 2006, BP admitted, only after journalists became aware of the spill, that it was facing criminal charges for allowing 270,000 gallons of crude oil to spread into the Alaskan tundra, environmental advocates pointed to the relative lack of press coverage about the spill as evidence that BP had successfully "greenwashed" its image while maintaining environmentally unsound practices.
http://en.wikipedia.org/wiki/Bp What was Penn's role in the "greenwashing" of BP? Moreover, what other corporations are listed among his "client relationships?"
Finally, I would love to know what international campaigns had the Mark Penn touch. Anyone who has watched "Our Brand is Crisis" will be familiar with the self-serving ethical considerations of some of the more "liberal" consultants.
What campaigns in Latin America and Asia witnessed Mark Penn's own brand of consulting? Were there any regimes in the Middle East that benefitted from his consultations?
I am sure that at least some of the Hillary Clinton supporters here can answer my questions about one of her most trusted advisors. I haven't the least doubt that Penn was never involved in any ethically suspect campaigns, and that his work in fixing "corporate reputations" was strictly for companies that had mended their ways.
I look forward to having my worries calmed with the truth, however murky things may appear to a citizen uneducated in the ways of the consulting class.