There are at least two things to do now that Kerry is the choice.

(1) Dramatize the differences in policies and plans between Kerry and Bush, especially the economy, tax, and war issues.

(2) Dramatize the differences in goals between Kerry and Bush. For example, the goal in Iraq might be to internationalize Iraq'a recovery so that fewer American soldiers will be lost (a lot fewer) and to give the international community some control and investment. The goal in the war on terrorism might be victory in the sense that Roosevelt (democrat) led us to victory in WWII (the really big war)--complete domination of the religious flake Islamic militants. The goal on the economic front might be to get back to the 90s accomplishments which was good economic growth, low (4%) unemployment, and declining deficits--get back to the good old days of the 90s.

And I mean dramatize.

get a good PR firm to make sure people understand in their gut exactly what the differences are. Democrats are on the right side of the issues.