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Both of them are weakly Red states that have Senate races that lean Democratic where more Democratic energy needs to be apparent for swing voters to respond.
Kerry's going to win (or lose) his game in Pennsylvania and Ohio and Florida, as I see it (Michigan and Missouri aren't really in play, imho). Kerry's campaign seems to be pretty confident about those three states now, in effect, and this is an increase-the-damage move on the RNC. It's a statement that inside the DNC there is a perception of GOP weakness and willingness to go to scorched earth in GOP country. (Pelosi's indirect campaign against DeLay in Texas seems to have been something of a model.)
I'd guess that the basic idea is 'synergy'- Kerry's campaign can help in some ways win statewide races by running up liberal turnout in fairly conservative states, so that the state candidate can focus on getting out ethnic or more conservative Democrats and swing voters.
Senatorial/Presidential race semi-linking was already going to happen in Florida and Pennsylvania and Nevada and Wisconsin, and perhaps New Hampshire too. Maybe Missouri and Arkansas as well. Throwing Colorado and Louisiana into the pot too is something of a gamble, but then again all of this stuff is a gamble, and tacking on these two states/races probably won't change the overall results of the elections if Kerry doesn't get elected, and help out if he succeeds.
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