This is something that the DNC, State Parties and County parties have needed for a very long time....
DNC blunts GOP microtargeting lead
By DAVID PAUL KUHN | 5/23/08 4:54 AM EST Text Size:
Democrats conducted a pilot program in 2006 using the data in six states, including Montana, where Jon Tester unseated Republican Sen. Conrad Burns.
Photo: AP
After years of struggling to catch up to the Republican Party’s sophisticated microtargeting efforts, the Democratic National Committee appears to have come close to parity.
The DNC has now reorganized its data banks into one centralized file that goes a long way toward neutralizing the GOP’s advantage in drilling down and identifying crucial constituencies of voters.
In the past two presidential cycles, the Republican national voter file allowed them to more efficiently locate, communicate with and galvanize voters. Democrats, by comparison, relied on a disjointed compilation of national and state party data files that varied widely in quality. To boot, said one DNC analyst, many of their files would vanish after each election year.
For Democrats, the shift to one “solid voter file” is “transformative,” said Ben Self, the DNC’s director of technology.
“Whether it is microtargeting, regular targeting, neighbor-to-neighbor knocking on doors, or volunteers making calls,” Self said, “all these vital campaign activities are built on a national voter file and were not available in 2000.”
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