Obama's political team out-organized Clinton
Barack Obama's loyalists have stunned even themselves with success against Hillary Clinton
By NEDRA PICKLER Associated Press Writer | AP
May 24, 2008
(WASHINGTON) Call them Kool-Aid drinkers. Political romantics. Starry-eyed dreamers. But as the marathon Democratic primary campaign nears an end, Barack Obama's staff is on the verge of vindicating its belief that the eloquent black freshman senator from Illinois was a unique candidate who could win the Democratic nomination in one of the biggest upsets in presidential politics.
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The team was led by calm and focused cam-snippaign manager David Plouffe; their strategy was inspired by the candidate's experience as a community organizer. They built a campaign designed to accomplish what other political sensations like Gary Hart and Howard Dean failed to do — turn the energy and excitement of the Obama phenomenon into long-term results.
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Obama's chief directive for hiring the more than 700 staff members who eventually came to work for him was: No Drama Allowed. Obama's even demeanor is reflected in the advisers closest to him. While Clinton's campaign divided into conflicting power centers whose emotional disputes leaked publicly, any fights in the Obama campaign were kept in the family.
Plouffe embodies Obama's vision — a steady and unemotional number cruncher averse to the limelight, able to tune out noise and focus on the moves needed to reach the end game. Plouffe was the mastermind of Obama's long-range campaign plan that looked beyond the Feb. 5 Super Tuesday primaries that Clinton had predicted would deliver the nomination to her. He dispatched staff to states that Clinton's campaign overlooked, particularly small caucus states where intensive organization produced wins that swelled Obama's delegate lead.
A Gephardt guy, Plouffe had worked on campaigns that went broke, so he was notoriously cheap. Obama attracted a talented staff willing to work for much less than they could have made with Clinton. Plouffe carefully minded the bank account to preserve enough money to keep running after the wildly expensive Super Tuesday contests while Clinton's campaign went broke. She had to lend it $11.4 million to stay afloat.
http://www.newsweek.com/id/138521Obama's other closest advisers:
— David Axelrod, a former newspaper columnist who shares Obama's talent with words, is the most experienced and visible political strategist. An idealist who exudes enthusiasm for his candidate, Axelrod helps buck Obama up on the road. Also from Chicago, he can play down-and-dirty politics with a Midwestern smile.
— Jarrett, who has helped guide Obama's entire political career, brings blunt assessments only a longtime friend can provide. Jarrett has known the Obamas since before they were married, when she hired Michelle to work for Chicago Mayor Richard Daley. Known to be cool under pressure, she stepped up her campaign role last fall when Obama was a distant second to Clinton. Bringing a fresh outsider perspective, she held staff accountable.
— Pete Rouse, who has run Obama's Senate office, is known for loyalty and a self-effacing manner. Rouse brings expert knowledge of Washington to a team based in Chicago. He protects Obama's standing in the capital city and has brought in other D.C. operatives, particularly from the Daschle fold where he used to run things.
— Robert Gibbs, who has been at Obama's side since his Senate campaign, is communications director. A Southerner and tough fighter, Gibbs is a passionate defender and can channel the candidate's thoughts. He's also among a few who can frankly tell Obama what needs to improve.
— Michelle Obama, the candidate's wife, is his closest confidant. She often says, "I'm not his senior adviser, I'm his wife." But she also talks about how dinner conversations about their family are what's in his mind when he's crafting policy. She's the ultimate truth teller to the candidate; he calls her for feedback after debates. She has led the campaign's outreach to female voters: As a lawyer and hospital executive, she provides evidence that Obama respects strong women even as he's campaigning against one.
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