We have trouble creating media narratives against our opponents. Obama's campaign has done a better job than previous campaigns. They've had some success in tying
McCain to Bush but still aren't quite in the same league as the Repub machine. Creating a media narrative is
McCain's only strength. His whole career is based on it.
We need to start associating negative words with
McCain. We need to avoid reinforcing their meme against Obama and start building ours. We need to continue to tie
McCain to Bush and introduce another new narrative. I've suggested that we start associating
McCain with the word "unstable" or maybe "unbalanced". I'd imply that, due to his temper, he's due for a meltdown. The media loves a narrative and if
McCain blows his cool, they'll pounce on it. It'll be a ratings winner for them just like the narrative of a "tight race" that they're pushing now.