By Jordan Fabian
Posted: 07/21/08 07:03 PM
MoveOn.org’s controversial “Not Alex” ad did not sit well with Republicans, but it scored well with Democrats and independents, according to a recent survey.
“Not Alex,” which debuted in June, features a young woman with a baby boy named Alex sitting on her lap. She says, “John McCain, when you say you would stay in Iraq for 100 years, were you counting on Alex? Because, if you were, you can’t have him.”
A plurality of the poll’s respondents, 34 percent, rated the ad as the “most effective” out of a group of six campaign television commercials. Eight percent of Republicans said it was the “most effective” compared to 55 percent of Democrats and 44 percent of independents. The poll was conducted by Wilson Research Strategies and The Hill newspaper.
Other statistics illustrate deep differences between Republicans and Democrats. On a scale of 1 to 10, Democrats rated the ad’s credibility at 6.7. Republicans gave it a 1.9 credibility rating. But all three groups rated the ad as above average when asked if it was memorable. Independents rated the ad highly in all categories, which also included whether it bore a strong message, was appealing and could be considered “an ad I would talk about.”
Some political observers criticized the harsh tone of the ad, and others said it misinterpreted McCain’s now-famous “100 years” comment about the war in Iraq. Yet others praised it for its effectiveness and candor.
Wilson Research Strategies CEO Chris Wilson said, “While the ad received abysmally low rankings among Republicans, independents and especially Democrats were moved by its strong, memorable message. Another success for MoveOn in the air wars.”
THE HILL: http://thehill.com/campaign-2008/air-war-moveons-not-alex-ad-scores-big-with-independents-2008-07-21.html
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