http://www.swamppolitics.com/news/politics/blog/2008/08/barack_obama_gas_prices_oil.htmlObama, maybe at a gas pump near you
Posted August 6, 2008 8:02 AM
The Swamp
by Christi Parsons
Here's a new innovation on the marketing principle of proximity: this new Barack Obama ad about independence from foreign oil is coming soon to gas pumps all over Florida.
The ad, which blames Republican John McCain in part for the energy crisis, will broadcast on a network of television screens conveniently located on top of gas pumps in that state.And in a further attempt to bring the message to consumers at the height of anxiety about high gas prices, the Obama campaign this week is launching a broader effort to put his energy plan into people's hands while they're still at the gas station.
Supporters will be handing out copies of Obama's "New Energy for America" plan this week to consumers in 24 states -- in theory, while they're in the process of paying the $4-a-gallon bill.
Presumably, anybody can put up an ad on that "Gas Station TV" network, even though it's a little like airing plane crash stories on those flatscreens at the airport. But you have to wonder which station owners will be the first to realize that those energy independence pamphlets are partly talking about independence from, um, them.