I'm Watching The Olympics Tonight: McCain's Commercials are HELPING Obama

I've work in media. As I've said before, images in commercials make more of an impact than sounds.

But there's another truth re: commercials. The first few seconds of a commercial are key evoking an impression. Especially if it's a repeat viewing.

These McCain commercials that have crowds chanting "Obama, Obama" are almost hypnotic. By the time, I saw my third commercial tonight, I was nearly chanting along with the commercial.

Now, I've also grown sick of the commercials. So there's a possibility that this plays into the idea that people will eventually get fed up with seeing/hearing about Obama. But I think most of this irritation will be aimed at the creator of the commercial: John McCain.

For deeper thinkers, the McCain commercial will annoy them because it's mostly McCain attacking Obama rather than primarily focusing on his fixes for the country.

For those less deep, they will take in the cheering crowds and the hypnotic chant of "Obama, Obama".

Both are pluses for Obama.

These commercials are a big mistake for McCain. I suspect they were created to damage Obama's nomination night. In fact, I think these commercials will enhance that night. If Obama delivers a speech with specifics and solutions, we're golden.

I don't subscribe to the notion that using your opponent's image in your ads is necessarily a bad thing. But it is helpful if you do it in a way that doesn't make your opponent look good. McCain's ads look like they are Obama ads. Dumb.

McCain's ads show Obama smiling, waving to a crowd, looking like a beloved leader.

I'm sure we'll see more ominous ads against Obama.

But these ads are not good - especially now that they've taken out the comparisons to those silly celebrities.

The beginning has you hooked into Obama, and that little skyward look that McCain does at the end, is almost smirk like, and very unappealing. No one ever listens to the middle of a commercial.

I hope you are right as I'm pretty sure it's going to rain. At least that's what I heard that all the fundys are praying for.

Instead of praying for peace and love, they want their god to rain on Obama's parade. What about all those places that are having a drought? Maybe they should considering praying to their loving creator for some help in the drought ridden regions? But no, instead they want him to create a political stunt. Talk about treating god with disrespect. I think the repukes are confused about gods and genies.

I have a video degree, and I think the last thing you should start an ad with is excited chants for your opponent and throngs of people inspired by him. That's the key impression. It makes your ears perk up and then all of a sudden it kicks into something negative and you're just like "Oh, typical political ad" and you naturally tune that out.

Also, I think this is a bad approach for McCain. A whole ad campaign created on deriding how popular and inspirational your opponent is? It seems like petty sour grapes from someone jealous they aren't as popular or inspirational. And all this coming from McCain, who burns for celebrity, making movie and tv cameos, a man who never misses a chance to be on television. Not a good move.

I'm not really watching the Olympics, but if that is true... what a contrast.

Obama comes off looking much more like a true leader.

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I hear it's even freaking out Rethuglican women.

About time.

Whine neg shit...ever notice that?

Its always about what they said and what they did....They....they...them Libs...denigrate, disparage, destroy....this is their formula? Built on Lies and Theft...never mind CHEAT?

Democrats will bring more taxes, bigger government, and... something else I can't remember right now (I think "fewer jobs".) Completely forgettable.

reversed...rather like in the one "lose JOBS" we really only see the word JOBS because it is the larger font and it is the bottem word, so it looks like it is saying Obama + Jobs. So if you don't hear the words (which most people tune out) we get the impression that Obama will create jobs.

But somehow, I think the words "Higher Taxes" next to Obama's face are pretty damaging

Where the hell are Obama's ads, that we heard so much about? I haven't seen a one--just the McSame RW bullcrap spewed over and over.

They are uplifting but they aren't loud.

It hits people who work with their hands for a living where they live. Saying "There's nothing wrong with how you earn your money, and you shouldn't have to undergo lengthy and expensive retraining in order to have a good job in this country in the 21st century. All we need to do is put you to work making things that are a little different from what you used to make. And that doesn't have to turn your whole life upside down. All it takes is a president who's willing to do what it takes to establish new manufacturing jobs in this country and keep them here. And Obama will do that."

For so many years, manual laborers have been hearing that their old jobs are gone and that nothing similar to them can ever replace them in the new global economy, so they have no choice but to go back to school (at their own expense) and retool to become the information workers of the future. If they don't, they'll have no options other than burger-flipping and Wal-Mart greeting. I don't doubt that many have said "How the hell am I supposed to do that?"

Obama is saying: You don't have to upend your whole life. You don't have to go back to school and retrain for a job that's 180 degrees from what you used to do. I can help you get back to work doing something very much like what you used to do, and you'll be able to earn a decent living at it, and the country will be better for it.

thinks pointing out big crowds chanting Obama is good for them. I always think they are an Obama commercial when they come on.

They have so much contempt for Obama that they think everyone else does too, so that the Obama chants will be viewed as obviously unearned. They are so jealous.

visually.

There is this famous story that Leslie Stahl tells about one of her "60 Minutes" stories - about ronald reagan. It was while he was president and the gist of it, I think, was something about how his policies were sucker-punching those least able to afford it or thereabouts. So that was her narrative on camera, in voice-over with a lot of B-roll of reagan smiling and waving and getting off Air Force One and people shaking hands with him and all that stuff. After the show, I think it was either David Gergen or Michael Deaver or someone like that who called her at CBS to thank her, heartily, for the great report! She recalls that she was shocked. When the call was being put through to her, she was sure she was about to get reamed a new one for the way her report had savaged reagan. Au contraire! The reaganites were over-the-moon about it. It wasn't what she SAID in the report that mattered - AT ALL. It was the visuals. ALL the visuals showed reagan in a favorable light, smiling, positive, uplifting, nice, pleasant, benign. And the reagan people knew this. They counted on coverage like that. It was their bread 'n' butter. The point was, Stahl's report telegraphed POSITIVE things about reagan, regardless of how critical her words were. The words were irrelevant. It was the images that counted.

That effect is now playing in our favor here.

It's the VISUALS. Now and forevermore, amen. Member FDIC.

Let them run that ad. The beginning is like a pro-Obama ad. In fact, the first one during the Opening Ceremony caused me to turn to the TV thinking it was an Obama spot.

They chant Obama and use a favorable image of him. The dialog is not memorable and it doesn't introduce an effective theme, like flip flopper or whatever.

Attack an opponents strength. People are excited about Obama. So attack his popularity.

the rove strategy is to undermine the opponent's strength, not merely whine about it.

this does not surprise me.

The man iss anti-matter when it comes down to how he's dealing w/this campaign. Everything he comes close to impodes into disaster...:)

I thought it was just me. I watch most ads with the sound on mute. Every time I see the McSame ads, I think it's an Obama ad. Then I look and at the end I see something negative (I don't remember what). So I realize it is a McSame ad and stop watching.

But this happens every single time I see the ad. It shows such great shots of Obama that the negative words are drowned out by the positive images. It leaves me wondering why the republicans and McSame hate smiling, cheering, waving people.

This is something I picked up on as well when I was watching the commercials. All of McCain's commercials are more and more him vs. Obama or images of Obama doing something or other. In the end the promotion is definitely on Obama's side which makes me wonder who is running the camp media area. It doesn't make sense the focus is so entirely focused on Obama rather than on the issues. Even when issues are mentioned you kind of pause and like Obama's side more than McCain's.

While Obama commercials are him and the people. Lots of pictures of him and the people or just the people with no visuals of McCain and in the end Obama showing up or you hearing his voice and it gives youa clear positive image that everything is us the people versus any one else. Really uplifting commercials to say the least.

McCain's camp are buffoons, but then I'm starting to get the feeling their the DNC in disguise. Which, fortunately, works to our advantage.

and a little odd the McCain commercials put in hunky, smiling pictures of Obama. Combine that with the chanting and it's not working for McBush.

and McCains ads provide a whining complaint that someone else is doing well.

In other words, Bomb Bomb McCain demonstrates himself to be a world class poor sport
upon the greatest stage of competition and fair play.

Citius, Altius, Fortius ! GO BAMA !!!!!!!

until the end. They saw it singing Obama's praises, and didn't "get it" until the very end.

Indys and Dems saw it relatively neutral, until the end.

SO, I agree. Dumb ads by McLiar.

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political differences for a few days.