The McCain campaign has outspent the Obama camp by hundreds of thousands of dollars, and in some cases by as much as a million dollars or more, in virtually all of the nearly dozen battleground states where both campaigns are up on the air, according to a firm that tracks national advertising.
Evan Tracey, the chief operating officer of TNS Media Intelligence/Campaign Media Analysis Group, confirmed to us in response to our questions that McCain's campaign has racked up a huge ad spending advantage in what he called "traditional battleground states," the states that both campaigns are sinking cash into.
McCain is advertising heavily in 11 traditional battlegrounds; Obama is advertising in those same 11 plus roughly seven more; and McCain holds a heavy advantage in virtually all the 11 shared states.
The comparison is significant, and in one sense it lends comfort to Obama, because McCain has not been able to pull ahead in those states despite vastly outspending him in them. But the flip-side of this is that Obama has not been able to make significant enough headway in many of the seven states where Obama has the airwaves to himself.
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