Busted Brand
By Michael E. Ross | TheRoot.com
The lily-white show in St. Paul spells trouble for the future of the GOP.
Sept. 5, 2008--Fundamental to the marketing of any brand is the establishment of trust: A brand builds trust when promises are met and destroys that trust when promises are broken. It's a fact of life in retail and true in the world of retail politics. Barack Obama has been busy trying to improve the Democratic Party brand. His Republican challenger, Sen. John McCain, has much more work to do, even after his relatively successful nominating convention in St. Paul.
And the task is especially daunting in regard to African Americans.
Watching the Republican National Convention in St. Paul, even through the narrow lens of a pool camera, it was inescapable: Black Republican delegates were a rare breed, indeed. Here and there a black face amid a sea of the older, white conservatives who have been the bedrock of the GOP for more than 40 years.
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