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Cable News Channels Dedicate More Coverage To RNC's Scheduled Programming Than To DNC's

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Purveyor Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Sep-05-08 11:47 AM
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Cable News Channels Dedicate More Coverage To RNC's Scheduled Programming Than To DNC's
Tipping the scales: Cable news channels dedicate more coverage to RNC's scheduled programming during peak hours than to DNC's

During their September 2 and September 3 coverage of the Republican National Convention, MSNBC, CNN, and Fox News each dedicated more on-air time -- significantly more in most cases -- to speeches and other official Republican convention programming during the most-watched portions of their coverage than each channel dedicated to official convention programming during the same times on comparable nights of the Democratic National Convention one week earlier.

According to the TV Newser blog, Nielsen Media Research found that the 9 p.m. and 10 p.m. ET hours were the most-watched hours of MSNBC's and CNN's coverage of the August 25, August 26, and August 27 convention nights, and among the top three most-watched hours on Fox News all three nights, along with the 8 p.m. ET edition of The O'Reilly Factor, which has shown virtually no official convention programming during either convention. Final ratings numbers are not yet available for the September 2 or September 3 coverage of the Republican National Convention. Moreover, the most prominent speeches have been scheduled to begin between 9 p.m. and 11 p.m. ET.

Media Matters for America analyzed the 9 p.m. and 10 p.m. ET hours of convention coverage for the first three days of the Democratic National Convention and the second and third days of the Republican National Convention. Since most convention business was canceled on the first night of the Republican National Convention on September 1, Media Matters did not analyze coverage that night. Media Matters counted each period of time during which any portion of a scheduled speech was broadcast without commentary, when party-sponsored videos were broadcast, or when other convention business was broadcast without commentary. Media Matters included as part of the 10 p.m. hour all coverage of speeches that occurred or began between 10 p.m. and 11 p.m. ET -- even if they did not conclude until after 11 p.m. For example, Media Matters counted coverage of Sen. Hillary Clinton's and Gov. Sarah Palin's speeches that continued past 11 p.m. as part of the 10 p.m. hour.

Findings for Tuesday, September 2, coverage of the Republican National Convention and Monday, August 25, and Tuesday, August 26, coverage of the Democratic National Convention are as follows:

* MSNBC dedicated 1 hour, 19 minutes, 52 seconds to scheduled convention programming during the 9 p.m. and 10 p.m. ET hours of its September 2 Republican National Convention coverage; by contrast, MSNBC dedicated 56 minutes, 13 seconds to scheduled convention programming during the same hours during its August 25 coverage of the Democratic National Convention, and 59 minutes, 28 seconds during its August 26 coverage.

* CNN dedicated 1 hour, 23 minutes, 36 seconds to scheduled convention programming during the 9 p.m. and 10 p.m. ET hours of its September 2 Republican National Convention coverage; by contrast, CNN dedicated 1 hour, 3 minutes, 58 seconds to scheduled convention programming during the same hours during its August 25 coverage of the Democratic National Convention, and 1 hour, 10 minutes, 45 seconds during its August 26 coverage.

* Fox News dedicated 1 hour, 16 minutes, 30 seconds to scheduled convention programming, including convention speeches, during the 9 p.m. and 10 p.m. ET hours of its September 2 Republican National Convention coverage; by contrast, Fox News dedicated 56 minutes, 25 seconds to scheduled convention programming during the same hours during its August 25 coverage of the Democratic National Convention, and 38 minutes, 51 seconds during its August 26 coverage.

MORE...

MEDIA MATTERS: http://mediamatters.org/items/200809050001?f=h_top
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GreenPartyVoter Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Sep-05-08 11:47 AM
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1. Bookmarking
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City Lights Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Sep-05-08 11:49 AM
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2. Liberal media strikes again!
The Democrats must confront the lie!
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CatholicEdHead Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Sep-05-08 11:49 AM
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3. Does some of this come down to the fact the speeches went long?
And the networks could not break away? Rudy went long, Palin went long, McCain went long.
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backscatter712 Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Sep-05-08 12:02 PM
Response to Reply #3
6. No, they skipped Kucinich's speech, they skipped a whole bunch of DNC speeches,
but they aired most of the RNC speeches.

Liberal media my ass, they're the Nazi media.
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karynnj Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Sep-05-08 12:21 PM
Response to Reply #3
7. No, they didn't cover many Democratic speeches - only Cnn covered Kerry's
which was widely praised. They had the text ahead of time and Kerry's speech was a strong attack on McCain's positions. They did cover Meg Whitman, Ebay CEO at roughly the same point in the RNC schedule. Kerry is by far more newsworthy than Whitman
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tekisui Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Sep-05-08 11:50 AM
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4. They want a horse race, always have, and will until November.
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Ashy Larry Donating Member (900 posts) Send PM | Profile | Ignore Fri Sep-05-08 11:56 AM
Response to Original message
5. Republicans are better at whining.
And the media is filled with easily manipulated morons.
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