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People here want to stick to issues, but the problem is, many Americans go on gut assessment of personality and character when in the voting booth. Thus, there is NO reason not to attack McLoon on character, but it has to be done judiciously--and if it also involves issues, it's a two-fer.
So in the spirit of Rove, I've styled my attacks on McCain's following STRENGTHS:
1) His honor 2) His "maverick" and reformer image 3) His willingness to stand on principle.
Here's the ad: (Standard ominous announcer-man, gloomy photo of McCain)
"John McCain has flip-flopped on almost every major issue..." (on-screen scroll through issues he flip-flopped on: immigration, drilling, taxes, Iraq War timetables, reproductive choice, etc.)
"John McCain surrounds himself with the lobbyists and special-interest folks he says he's against..." (newspaper citations/quotes, pics of K-street, etc.)
"John McCain caved in to the extreme right wing of his party when choosing his running mate..." (photo of Palin, with that Cheney-style sneer she wore at the convention)
"So if he doesn't stand firm on the issues, and he isn't a reformer, and he isn't a maverick, just WHO IS John McCain? (get ready, here's the punch line, with a photo of McLame with his hands over his face) Just another Republican politician, with the same failed Republican ideas."
This formula can be used for Palin, too: lied about the Bridge and earmarks, against choice for women, doesn't understand the basics of the mortgage crisis--so if she's not a reformer, and she doesn't stand up for women, and she doesn't understand the economy, who is she? JUST another Republican politician, with the same failed Republican ideas.
My goal here--gotta make them UNACCEPTABLE, make people get past the image they're trying to promote of themselves and see them as just two more GOP charlatans.
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