Democratic Underground Latest Greatest Lobby Journals Search Options Help Login
Google

Barack Obama Uses Google to Combat Vicious Rumors

Printer-friendly format Printer-friendly format
Printer-friendly format Email this thread to a friend
Printer-friendly format Bookmark this thread
This topic is archived.
Home » Discuss » Archives » General Discussion: Presidential (Through Nov 2009) Donate to DU
 
RamboLiberal Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-18-08 05:06 PM
Original message
Barack Obama Uses Google to Combat Vicious Rumors
Barack Obama is waging a quiet battle in the Googlesphere to combat damaging rumors, as well as his opponent, John McCain.

Specifically, Obama's campaign has waded into online auctions for Google search terms to snap up not only obvious phrases like "Barack Obama" but also potentially negative ones like "Barack Obama birth certificate" or "Barack Obama as a Muslim," according to Hitwise, an Internet audience monitoring firm.

This means that, as of Wednesday morning, Google searches for Obama being a Muslim (a false but pervasive Web rumor) often turn up a prominent "sponsored" link at the top of the results page that connects to a page on Obama's campaign website that debunks the myth and details his Christian faith. Searches for Obama's birth certificate produce a link to a page showing the official document.

It's not clear how many Web surfers are being driven to his site through these search ads. Data from Hitwise suggest the numbers are relatively low.

Whether or not people visit the Obama site, the Google search results page displays, underneath the link, text that denies the specific rumor, such as "Barack Obama is a Christian. Get the facts at his official site."

http://www.usnews.com/articles/news/campaign-2008/2008/09/17/barack-obama-uses-google-to-combat-vicious-rumors.html
Printer Friendly | Permalink |  | Top
darius15 Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-18-08 05:07 PM
Response to Original message
1. Smart idea.
Edited on Thu Sep-18-08 05:07 PM by darius15
We can't allow them to try to swiftboat us.
Printer Friendly | Permalink |  | Top
 
AllieB Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-18-08 05:09 PM
Response to Original message
2. That is smart marketing.
Many companies do this also.
Printer Friendly | Permalink |  | Top
 
nc4bo Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-18-08 05:09 PM
Response to Original message
3. Very very smart! Stay a step ahead as much as possible. nt
Printer Friendly | Permalink |  | Top
 
Cha Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-18-08 05:13 PM
Response to Original message
4. Team Obama..always on the ball
combating corporate fascist LIES.
Printer Friendly | Permalink |  | Top
 
DU AdBot (1000+ posts) Click to send private message to this author Click to view 
this author's profile Click to add 
this author to your buddy list Click to add 
this author to your Ignore list Tue Apr 30th 2024, 06:40 PM
Response to Original message
Advertisements [?]
 Top

Home » Discuss » Archives » General Discussion: Presidential (Through Nov 2009) Donate to DU

Powered by DCForum+ Version 1.1 Copyright 1997-2002 DCScripts.com
Software has been extensively modified by the DU administrators


Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.

Home  |  Discussion Forums  |  Journals |  Store  |  Donate

About DU  |  Contact Us  |  Privacy Policy

Got a message for Democratic Underground? Click here to send us a message.

© 2001 - 2011 Democratic Underground, LLC