http://www.icrsurvey.com/about2.htmlAt International Communications Research we're in the business of meeting the strategic input and information needs of our clients.
Since 1983, we've designed and implemented thousands of customized marketing and opinion research studies among consumers, businesses, and unique constituents. We provide our clients with direction in the areas of product development, messaging, branding, customer loyalty and social science research. As business people, we know what you need and how to get it accomplished around your demanding schedules, yet providing you with the accuracy and counsel you need (via reliance on CRT interviewing, computerized sample generation and control, etc. means we have increased the quality of your research data).
EXCELsm National Telephone Omnibus Study - - EXCELsm is a national twice-weekly telephone omnibus service designed to meet the standards of quality associated with custom research studies. EXCELsm provides fast turnaround, with topline data available the day after interviewing stops and full tabs in your hands one day later. EXCELsm can be utilized for a multitude of research projects, from one-time studies to long-term tracking; from advertising awareness to product usage; subject areas from broadcast media to packaged goods.
Sample Design - - Each EXCELsm survey consists of a minimum of 1,000 interviews, 1/2 male and 1/2 female. EXCELsm uses a fully-replicated, stratified, single-stage random-digit-dialing (RDD) sample of telephone households. The result is better representation, true independent samples from week to week, and greater accuracy. Sample telephone numbers are computer generated and loaded into on-line sample files accessed directly by the CRT system. Within each sample household, a single respondent is randomly selected using a computerized procedure based on the "Last Birthday Method" of respondent selection.
ABC News Poll:
http://www.icrsurvey.com/icrinthenews/abc_bush.htmlhttp://www.icrsurvey.com/icrinthenews/preselectionpoll_81400.htmlAP wire service poll:
http://www.icrsurvey.com/icrinthenews/ap_elect0700.html