http://www.salon.com/news/feature/2008/09/23/palin/Sept. 23, 2008 | WASILLA, Alaska -- Before Sarah Palin decided to run for the Wasilla mayor's office in 1996 against incumbent John Stein, the Palins and Steins were friends. John Stein had helped launch Palin's political career, mentoring the hockey mom during her 1994 run for City Council, along with veteran council member Nick Carney. Stein's wife, Karen Marie, went to aerobics classes with Palin.
But when she announced her candidacy for Stein's seat, vowing to overturn the city's "old boy" establishment, a different Sarah Palin emerged. "Things got very ugly," recalled Naomi Tigner, a friend of the Steins. "Sarah became very mean-spirited."
The Wasilla mayor's seat is nonpartisan, and Mayor Stein, a former city planner who had held the post for nine years, ran a businesslike campaign that stressed his experience and competency. But Palin ignited the traditionally low-key race with scorching social issues, injecting "God, guns and abortion into the race -- things that had nothing to do with being mayor of a small town," according to Tigner.
Palin's mayoral campaign rode the wave of conservative, evangelical fervor that was sweeping Alaska in the '90s. Suddenly candidates' social values, not their ability to manage the roads and sewer systems, were dominating the debate. "Sarah and I were both Republicans, but this was an entirely new slant to local politics -- much more aggressive than anything I'd ever seen," said Stein, looking back at the election that put Palin on the political map.
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