New Ads Hit the Airwaves as Kerry-Edwards Campaign Begins a Sprint to November 2nd
For Immediate Release
Washington, DC - With the Republican party set to close the curtain on a convention that showcased everything but their failed record, the Kerry-Edwards campaign Thursday announced that it will begin the general election sprint with two new ads highlighting the fundamental choice in this election: four more years of an administration that puts the interests of the few ahead of middle-class families, or the Kerry-Edwards plan that understands a stronger America begins at home with good paying jobs, affordable health care, energy independence and a stronger, safer country.
The new ads, “Economy-Ohio” and “Time,” are part of the $50 million ad buy announced by the campaign this week.
“For the last few days, the Republicans have treated the American people to attacks, misleading soundbites and a bunch of slogans, but they haven’t touched on the president’s failed record or a plan that will lift up middle-class families struggling in the Bush economy,” said Kerry-Edwards campaign manager Mary Beth Cahill. “With two months to go, the choice in this race could not be more clear – a president who sides with the special interests or the Kerry-Edwards team who will put middle-class families first.”
“Time” will begin airing Tuesday on national cable. The ad details the Kerry-Edwards plan to build a stronger America and strengthen the middle class by putting an end to a tax code that rewards outsourcing, bringing down skyrocketing health care costs and ending energy dependence.
“Economy-Ohio” will air in the Buckeye state beginning Friday. While President Bush thinks the economy is just fine, the ad stresses that America and Ohio can do better than 230,000 Ohio jobs lost and spotlights the Kerry-Edwards plan to create and keep good-paying jobs here in America.
The Kerry-Edwards campaign Wednesday announced a $50 million advertising buy in battleground states between now and Election Day. The buy includes a significant contingency fund for the campaign to use strategically in additional advertising in the final 8 weeks of the campaign.
As the new ads hit the airwaves, the Kerry-Edwards team will hit the battleground states with an aggressive travel schedule to kick off the general election. Following a midnight rally Thursday, Kerry, Edwards and their wives will split up for four separate tours of battleground states. On Labor Day, the Kerry and the Edwardses will be back out on the trail headlining Front Porch events, talking to voters in battleground states. Democratic Party supporters around the country, armed with the Kerry-Edwards book, are also holding Front Porch discussions in over 25 states and 50 communities.
The campaigns $50 million buy includes general market ads as well as spending targeted for African-American and Hispanic media. Ads will run in 20 battleground states including Arizona, Arkansas, Colorado, Florida, Iowa, Kansas, Louisiana, Maine, Michigan, Minnesota, Missouri, New Hampshire, New Mexico, North Carolina, Ohio, Oregon, Pennsylvania, Washington, Wisconsin and West Virginia and on national cable.
Additional ads focused on the fundamental choice in this election will be rolled out in the coming days and weeks.
http://www.johnkerry.com/pressroom/releases/pr_2004_0902.htmlAt the link the ads are available to be watched.