NY Observer: Pumping McCain: Is Sagging Ticket Beyond The Palin?
Campaign Crew Assesses Wholesale Press Hostility, Tucker Bounds Warms Up
by Jason Horowitz | September 30, 2008
Ever since Sarah Palin crinkled her nose and dismissed the media and “all those reporters and commentators” during her speech at the Republican National Convention in St. Paul, the media strategy of John McCain’s presidential campaign has been to assault it as biased, inaccurate and elitist.
It doesn’t seem to be working out so great.
Not only have the refs, by and large, declined to be gamed — the coverage in The New York Times has often been harshly critical and, by Times standards, remarkably unequivocal — but the media-hating public has reacted, more or less, with indifference. After holding a brief, post-convention lead in national polls, Mr. McCain now trails Barack Obama by about five percentage points.
As a matter of fact, at this point, some McCain sympathizers sound as if they’re no longer sure what to make of what the campaign is doing at all. “This is not a tactic you should employ when you are trying to go after swing voters,” said a former adviser to Mr. McCain, speaking on background. “And they have gone after just about everybody. It’s not even working the refs now. It’s way beyond that. And it epitomized the anger within the campaign, and angry campaigns tend not to win.”...
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One McCain bundler, speaking on background, said that there was real concern among some McCain supporters and fund-raisers that the campaign was losing credibility by attacking the media so indiscriminately. “You made your point with the press, move on with the next thing — you can’t be a one-trick pony,” said the fund-raiser. “If somebody says something egregious, call them on it, but it can’t be a basis for electing somebody president.”
Another McCain bundler, also speaking on background, added, “The way we pushed back at the elite media and the way Palin did it in her speech was good, pre-convention and convention, that was good. However, when you go back out after them, you have to remember who owns the inkwell and who owns the pen. I don’t think it works too well on a broad basis.”...
http://www.observer.com/2008/politics/pumping-mccain-sagging-ticket-beyond-palin?page=0%2C1