Obama's Informercial Watched By 33.5M
Democrat's Prime-Time Final Argument Beats Regular Programming On Three Networks
Oct. 30, 2008
(CBS/AP) Barack Obama's infomercial on Wednesday night was watched by 33.5 million people on seven channels, according to Nielsen ratings.
According to the Hollywood Reporter, that beats the programming that's usually in the timeslot on the three networks - CBS, NBC and Fox - that's averaged 23.1 million combined viewers since the start of the season.
In the 30-minute primetime campaign ad, Obama promised a rescue plan for the middle class in tough times as he reached for victory in his 21-month quest for the presidency.
"I will not be a perfect president," Obama said in the commercial. "But I can promise you this - I will always tell you what I think and where I stand."
Aides described the unusual ad as a final summation of Obama's campaign. They put the total cost at roughly $4 million, enough to show it simultaneously on the broadcasts networks and cable channels.
As for reaction, CBS News senior political correspondent Jeff Greenfield said he doubts the ad changed many minds, but the goal of it was just to increase the "comfort level between Obama and voters."
<SNIP>
http://www.cbsnews.com/stories/2008/10/30/politics/main4558763.shtml