unclear who'is ultimately responsible for the campaign's daily message

"it remains unclear who is ultimately responsible for the campaign's daily message"

http://www.latimes.com/news/nationworld/nation/la-na-kerry12sep12,1,4949985.story?coll=la-home-headlines
THE RACE TO THE WHITE HOUSE
Divide in Democrat's camp
Party advisors' discussion on how to forge a 'new direction' for the candidate leads to mixed messages and lost momentum.
By Matea Gold and Mark Z. Barabak
Times Staff Writers

September 12, 2004

NEW YORK — Even as he fights to regain momentum in the presidential race, Sen. John F. Kerry faces a debate among advisors over the tone and content of his message, according to insiders and other Democrats familiar with the campaign's discussions.

One continued disagreement is over how sharply the Democratic presidential nominee — as opposed to campaign surrogates — should attack President Bush. Also in dispute is how much change would be too much for Kerry to advocate in these anxious times.

In one compromise, Kerry has taken to using words "new direction" rather than "change."

Although Kerry strategists agree the Massachusetts senator needs to be more aggressive, they remain divided over how best to communicate his critique of Bush. That lack of consensus, some Democrats say, has exacerbated Kerry's inconsistency on the campaign trail, undermining his ability to drive home his central arguments that Bush has neglected middle-class Americans and made the country less safe through his policies in Iraq.

While opinion polls have shown Bush politically vulnerable on the economy and the war, the surveys also have found that Kerry is an unknown quantity to many voters who have little sense of where he would take the country as president.<snip>

very well known to the citizens of this country. Figures that have nothing to do with the well being of their families. This is the outcome of a democracy that separates its citizens into separate classes, and keeps lower citizens from obtaining an education.

Lower citizens are middle class who need to mortgage their live-earnings for their children to afford an education, and the poor who don't even know what the words 'university' and 'college' exists.