washingtonpost.com
Let Them Play
The Good in 'Sweet Sasha' and 'Marvelous Malia'
By Ruth Marcus
Tuesday, January 27, 2009; A17
About "Sweet Sasha" and "Marvelous Malia," the newly issued dolls that just happen to share names, and skin colors, with the Obama girls: I understand why Michelle Obama is bristling, mama-grizzly-like, about the commercialization of her children. I'd bristle, too. But I think she should reconsider.
(snip)
I say: Embrace them. It's impossible to read about "Sweet Sasha" and "Marvelous Malia" without being reminded of the famous psychology experiment cited in Brown v. Board of Education. Offered dolls of differing skin tones, black children overwhelmingly chose to play with the white doll; they picked the white doll when asked to identify the "nice" doll and selected the brown doll when asked which was the "bad" doll. "We interpret it to mean that the Negro child accepts as early as six, seven or eight the negative stereotypes about his own group," psychologist Kenneth Clark testified.
When a high school student named Kiri Davis repeated Clark's experiment with 4- and 5-year-olds at a Harlem child-care center for her 2005 documentary, "A Girl Like Me," she found heartbreakingly similar results. In the video, a little girl in a lavender sweatshirt identifies the "bad" and "nice" dolls. "Why does that look bad?" Davis asks. "Because it's black," the girl replies. "And why do you think that's a nice doll?" "Because she's white." Then comes the real gut punch. "Can you give me the doll that looks like you?" The girl touches the white doll. Her hand lingers on it for a few seconds. Slowly, she slides the dark-skinned doll across the table.
If anyone understands the debilitating power of these internalized messages, it is the new president. In "Dreams From My Father," Barack Obama describes how, as a child in Indonesia, he ran across a Life magazine story about a ghostly looking black man who had tried to chemically lighten his skin. If the photograph he remembered can't be found, the trauma of the event -- his recognition of "a hidden enemy out there, one that could reach me without anyone's knowledge, not even my own" -- seems all too real. "I imagine other black children, then and now, undergoing similar moments of revelation," Obama wrote -- and it is no coincidence that one of his examples was "the frustration of not having hair like Barbie no matter how long you tease and comb."
So it may be, as my daughter Julia pronounced, that it is "disgusting" for Ty to try to make money off the Obama girls. Then again, if hawking "Sweet Sasha" and "Marvelous Malia" encourages children of any hue to want an African American doll, or to admire two African American girls whose father just happens to be president, maybe that's not such a bad trade-off.
http://www.washingtonpost.com/wp-dyn/content/article/2009/01/26/AR2009012601873.html