http://theplumline.whorunsgov.com/president-obama/obamas-political-operation-to-launch-big-database-of-health-care-stories/Obama’s Political Operation To Launch Big Database Of Health Care Stories
In a major new effort to throw Obama’s campaign apparatus into the push for health care reform, the White House’s political operation is set to launch a massive new online data bank of thousands of health care stories, which will be spread around the country via Obama’s extensive email list, officials familiar with the project tell me.
The new “health care story bank” — as it’s dubbed by Organizing for America, Obama’s reconfigured political and campaign operation run out of the DNC — is perhaps the most ambitious test case yet determining whether the technological apparatus that fueled Obama’s campaign can succeed in driving Obama’s governing agenda.
The new initiative, which will be announced and go live later this morning, comes at a moment when many Democrats are asking what Obama plans to do to campaign for health care reform. OFA officials view it as a major technological and communications component of their push to make reform happen.
Here’s an advance look at what the online data bank will look like (click to enlarge):
The story bank is an effort to harness the power of personal anecdote to make the case for reform. Officials with OFA, which is headed by operative Mitch Stewart, say they’ve banked in the database hundreds of thousands of personal and first-hand stories detailing people’s experiences of the health care crisis.
These stories, which OFA had been collecting on its Web site but had not released, will be disseminated to the massive OFA email list, in hopes that campaign-style organizers around the country will use powerful first-hand anecdotes to argue the case for reform — and to push back on opponents’ talking points. There will also be a tool that allow users to flag particular stories as deserving of more attention.
In one particularly interesting detail, the new database will also allow people to zero in on personal stories of people from their states or Congressional districts, so organizers can bring the need for reform close to home and use the tales to pressure members of Congress. I’ll bring you a link to the new database when it’s up and running later today.