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The fear of "public option" would disappear if they gave it a friggin name - SecureCare for example

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Phoebe Loosinhouse Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 12:55 PM
Original message
The fear of "public option" would disappear if they gave it a friggin name - SecureCare for example
Edited on Fri Aug-21-09 12:56 PM by Phoebe Loosinhouse
You will get BUY IN! Think of all the idiots who don't know Medicare is government run health BECAUSE IT HAS A NAME!

"Public Option" sounds close to "public toilet" "public transportation" "public library" , etc. - nothing that engenders any warm and fuzzies. It's vague and boring and austere and scary all at the same time.

So give the freaking Public Option a name! Call it Americare or SecureCare or HappyCare or whatever, but start calling it something other than "Public Option".

Think of news conferences and TownHalls that suddenly start talking about:
"If you should ever lose your job, you don't need to worry because you would always have SecureCare as an option"

"If you're a small businessperson, wouldn't it be great to know that you and all of your employees will qualify immediately for Americare"


If you don't name it you don't own it. Right now the public option is a stray - people will pet it and feed it, but until it has a name they won't adopt it.
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Eric J in MN Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 12:56 PM
Response to Original message
1. Email this to the White House. NT
NT
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andym Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 12:56 PM
Response to Original message
2. 100% correct. Marketing is very important. n/t
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hedgehog Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:01 PM
Response to Original message
3. Well, at least it's handier than " Let's for fuck sake stop shoveling dollar bills
into the pockets of overpaid private insurance CEOs"
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Wapsie B Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:02 PM
Response to Original message
4. It's way too late to relabel it now.
Gotta do that before the repugs frame things to their advantage.
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Phoebe Loosinhouse Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:07 PM
Response to Reply #4
6. I disagree. It's never been labeled anything other than the wonky "public option"
It's not a relabel it's a new label for a new product.

The repugs demonized "public option" somewhat to their advantage and that's why we should can that terminology.
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goclark Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:19 PM
Response to Reply #4
12. Not too late at all ~ let's roll AmeriCARE or SecureCARE
Edited on Fri Aug-21-09 01:20 PM by goclark
Help everyone ~ options does not do it!
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deep1 Donating Member (252 posts) Send PM | Profile | Ignore Fri Aug-21-09 01:03 PM
Response to Original message
5. Securecare.......I like it......
Me likes
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Laelth Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:10 PM
Response to Original message
7. It needs to be AMERICAre. I particularly like that suggestion. n/t
Edited on Fri Aug-21-09 01:13 PM by Laelth
:dem:

-Laelth
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goclark Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:17 PM
Response to Reply #7
10. Please post AmeriCARE and SecureCARE
Edited on Fri Aug-21-09 01:18 PM by goclark
Could you make it into a Poll?

Maybe some can even give additional suggestions.

And -- What is a ABC way to say KEEP YOUR CARE that you have now
What about KEEP YOUR CARE?

or KEEP your OWNCARE :shrug:

Please help everybody -- this is critical.
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Laelth Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:26 PM
Response to Reply #10
17. Feel free. I'm about to leave the office.
You've got great ideas and suggestions.

:dem:

-Laelth
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Laelth Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 02:19 PM
Response to Reply #10
31. I found your thread. Well done. n/t
:dem:

-Laelth
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stray cat Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:10 PM
Response to Original message
8. Secure care is great! and rebranding a must
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goclark Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:12 PM
Response to Original message
9. Yes! Yes! Yes! This has been my thought from the beginning
All of the Options don't meet the ABC 123 test.

It's way too much to remember and way too much to understand so the Freeps win the day.

They just keep screaming NO HEALTH CARE BILL.

We don't have a slogan or anything that is snappy.

I Love President Obama but he should not have to give detail after detail and neither should anyone else.
__________________________________________________________________
EX: SECURE CARE for ALL Americans
or
YOUR CARE with the Provider that you choose
__________________________________________________________________
Am I getting it right with that written above?

I'm so sick of all of the explanations and if I'm sick of it what is happening to the millions that only listen for some key words.

Please somebody ~ cut to the chase with the " Options!"

YES WE CAN.... make it simple!



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liskddksil Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:18 PM
Response to Original message
11. Just call it Medicare-choice or lite
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Thrill Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:19 PM
Response to Original message
13. They;ve already given it the name Obamacare
They use it to bash him with it
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goclark Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:21 PM
Response to Reply #13
16. That's why we need AmeriCARE
Edited on Fri Aug-21-09 01:22 PM by goclark
They love America so much., let's see what it's like for them to Bash that one.
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DrToast Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:19 PM
Response to Original message
14. It should be an extension of medicare
And it should have Medicare in its name. That way when people attacked it, they're attacking Medicare.
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Overseas Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 02:26 PM
Response to Reply #14
35. Medicare for all who want it.
Expanding Medicare would be the best public option. Customer satisfaction high. Mixture of public and private-- medical services privately provided, between you and your doctors; payments and cost controls publicly administered, accountable to all of us.

We tried to make things easy for the insurance companies to compete the last time the public called out for national health insurance and they have had over ten years to prove their case and they have failed miserably. Costs soared and millions more people lost their coverage. 47,000,000 of our fellow citizens are left out in the cold.

We can't leave our fellow citizens uninsured and bankrupt any longer.
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ChairmanAgnostic Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:21 PM
Response to Original message
15. WHAT IS WRONG with Obama's team? Their entire handling of the PR,
framing, negotiations, and worst of all, the August lull, has been abysmal.

It is as though they are trying to lose this one.
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chimpymustgo Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:29 PM
Response to Reply #15
19. It has been horrible. Almost as if...
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SammyWinstonJack Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:45 PM
Response to Reply #15
25. "It is as though they are trying to lose this one." Ya think?
:evilgrin:
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truedelphi Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 03:02 PM
Response to Reply #25
39. I do. They have made their promises to the Big Industries,
And like George Carlin constantly tried to get across, "You and I aren't in that club."

In return, Obama will get eight years to be in office, as I think this whole thing of Palin running in Oh twelve is the exact bargain that he has made with the devil. The Powers that be are very aware that 40% of us are more indie than they want us to be. So they have to have A Repug choice that will force us to even consider the third party candidates.
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freddie mertz Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 03:12 PM
Response to Reply #15
42. I have begun to suspect that they DO want to lose
At least so far as the "public option" is concerned.

Go SECURE CARE!!
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mikelgb Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:27 PM
Response to Original message
18. It has a name: Medicare
HR 676
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polichick Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:31 PM
Response to Reply #18
20. That's the one - especially since NOBODY wants to give up the program. nt
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Demoiselle Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:36 PM
Response to Reply #18
21. I've always liked Medicare for All. 'Cuz that's what it is! nt.
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Polemicist Donating Member (299 posts) Send PM | Profile | Ignore Fri Aug-21-09 01:38 PM
Response to Original message
22. How about UScare?
Like, care for us. Or care for America.

Or U scare very easily.
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rudy23 Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:42 PM
Response to Original message
23. There's been no marketing for our side, b/c no one is on our side but us.
The Democrats in DC, including our President do not want a public option, or else they would've pushed for one sooner and negotiated like people who want to win a negotiation.

All they're doing now is trying to show that they put up a fight so that when reform fails, they can blame someone other than themselves. Probably us.
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grasswire Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:44 PM
Response to Original message
24. not a damned strategist in the WH, apparently
That's what Lakoff said this week. The policy wonks are trying to do marketing. DAMN!

Hire Lakoff.

Hire a marketing whiz. Twitter the hell out of the new framing. Create a buzz.

The bill is lost for want of a marketer.
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MNDemNY Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:47 PM
Response to Original message
26. But it has already been tagged as "Obamacare" too late.
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Phoebe Loosinhouse Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:49 PM
Response to Reply #26
27. Nonsense! Too late - posh!
They called Hillary's effort Hillary care and she made the same elemental mistake of not branding her effort. It's NEVER TOO LATE.
America is really just waking up to the whole debate and there's plenty of time to win back some ground.

The only bad choice is allowing them to own the frames with Obamacare and the like.
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MNDemNY Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 02:45 PM
Response to Reply #27
37. lotsa luck.
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QC Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:51 PM
Response to Original message
28. Maybe they want to be "forced" -- reluctantly, of course--to drop public option.
That's one way to kill it without getting bloody hands.
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Phx_Dem Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 01:57 PM
Response to Original message
29. You get a gold star, Phoebe.
:D
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DuaneBidoux Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 02:06 PM
Response to Original message
30. This has always been a weakness of Obama--face it, he is an intellectual
Many times intellectuals feel it is talking down to people to give them simple slogans and names they can wrap their heads around. Republicans long ago figured this out.

Even at his town hall meetings someone will ask a basic question and he will launch into a 10 minute detailed answer. This is great if you are talking to people in general with high a high iq. But average IQ doesn't mean "high," it means average.

Even most people at DU, I would venture to say, would respond in Obama's manner and believe it is condescending to use simple phrases and slogans, but it an essential part of leading a people.
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truedelphi Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 03:08 PM
Response to Reply #30
40. Jon Stewart took the time and energy to show exactly what
Edited on Fri Aug-21-09 03:11 PM by truedelphi
You mean in his show several nights back.

This preppie in a Colorado town meeting says, "Hi. I am ____ and I am attending the Univ of Colorado at Boulder. If the government supports a public option, how can the private secter possibly compete with that?"

And Obama launches into this "Well, public option is not the totality of the program."

Then Jon Stewart as referree goes, "What? To-tal-ity?" I mean if you lose Jon Stewart, who is no dumbie, what does that say about what happened to 60 to 80 per cent of the people at that meeting. Why didn't Obama simply say, "Hey you are at a public universtity, but is your school putting the private schools out of business?"

Then Stewart shows how the Repugs sold a nation a war NO ONE wanted. They had three talking points "Saddasm Hussein bad." "Weapons of Mass Destruction." And then when they got desperate, "Mushroom cloud." Nothing got them off those three talking points and they got their war.

Stewart pointed out that everyone WANTS health care reform. He mentions that the Repugs can sell ice to the Eskimos, but the Dems can't even sell soemthing the Eskimos want.

After all, the Dems have made a bargain with the devil so that, as usual they will gum up the works and make it impossible for anything but an industry-favored piece of legislation to pass.

And don't tell me it wasn't planned that way.

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hileeopnyn8d Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 03:59 PM
Response to Reply #30
47. That's true
Even his campaign slogans had longish (although compelling) stories that preceded them.
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rudy23 Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 04:29 PM
Response to Reply #30
51. I dunno--"Yes We Can" ,"Change", "Hope"
I believe they are pretending to be bad salesmen, and pretending to not know how strongly we support the public option, because they sold us out a long time ago, and weren't expecting us to pay attention.
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DuaneBidoux Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 09:16 PM
Response to Reply #51
53. But on healthcare?
Name one slogan.
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Teaser Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 02:21 PM
Original message
Medichoice
.
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DU GrovelBot  Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 02:21 PM
Response to Original message
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Oregone Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 02:23 PM
Response to Original message
33. How about FirewalledCare? NotAnOptionForEveryoneCare?
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jbnow Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 02:25 PM
Response to Original message
34. A great idea. It would also help if the media had shown some of
Obama's long and clear explanation of the public option at the town hall... the same town hall where a partial answer to the 2nd question on public option was played over and over again. You know the "just a sliver or aspect" line was used to show he was dismissing its importance.

I can't believe the media (and blogs) totally ignored that first answer.
People would understand it as part of the exchange.
as one option on the e4xchange
as fully funded by premiums, not the government
as being less expensive because of lower administrative costs, no profit motive, no big CEO pay
That lower rate would keep private companies from jacking up their prices because they would want to be competitive

and so on. A name would have made it even better from the start.
I don't know what fox says about it but even CNN says the governmewnt pays for it or expresses concern that the more people sign up for it the more it will cost and pressure the government.

The media at least doesn't choose to get that not having this option will mean higher premiums for everyone no matter what plan they choose, individuals, small business, and certainly taxpayers will be screwed. Since we want to subsidize those who can't afford premiums *whether they choose public or private plan on the exchange) if there is no public run option lowering the price the rising prices will mean higher subsidies

republicans are again protecting taxpayer money?
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Peacetrain Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 02:26 PM
Response to Original message
36. That is a darned good idea
:thumbsup:
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Aramchek Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 02:47 PM
Response to Original message
38. MediSure
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freddie mertz Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 03:11 PM
Response to Original message
41. EXCELLENT SUGGESTION.
Of course, you are assuming that the administration WANTS to win on this point, which I think is debatable at the very least.

Have you considered passing this idea to Dr. Dean and DFA?
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jesus_of_suburbia Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 03:15 PM
Response to Original message
43. K&R! SecureCare......... I LOVE IT!
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Generator Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 03:16 PM
Response to Original message
44. I find it a little hilarious absurd and ironic
that people are afraid of "public". That's them, the stupid fucks. AH the power of propaganda. It really does amaze me.

But yeah, your idea of the America named anything-because they LOVE America yah know, they just hate the government and anything that sounds like themselves.
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juno jones Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 03:46 PM
Response to Original message
45. Medicare, just call it medicare.
You will cut thru every lie, exaggeration and idiocy with that one word. My blue-collar co-workers do not undestand the current debate, but they want medicare for everybody...mostly themselves... but c'est la vie, :shrug: whatever works.

Medicare for all.
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Puzzler Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 03:53 PM
Response to Original message
46. How about "Patriot Care" or "Freedom Care"?
What? You mean your against patriots and freedom?
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rucky Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 04:09 PM
Response to Original message
48. WTF is so scary about OPTION & CHOICE?
Public Option
Employee Free Choice Act
Pro-Choice

I think we know what the hot button is: The freedom for Americans to make a different choice than the ones conservatives would make.
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sayso7 Donating Member (18 posts) Send PM | Profile | Ignore Fri Aug-21-09 04:14 PM
Response to Original message
49. I say we call it "The Patriot Plan"
Edited on Fri Aug-21-09 04:30 PM by sayso7
Who would dare vote against it? Unless they hated America or something...
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GCP Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 04:29 PM
Response to Original message
50. That's a great idea
What are the WH goons doing? It's as if they really don't want this.
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dionysus Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-21-09 05:11 PM
Response to Original message
52. nice idea.. it has a good ring to it.
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adamuu Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Aug-22-09 10:57 AM
Response to Original message
54. I created a similar thread before I noticed this one. More suggestions there. Link:
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