why Kerry's message/theme is stronger than *'s

by now we all know that the main thrust of the bush's campaign isn't his record or anything positive it is that Kerry is a flip-flopper and sends "mixed messages" to our enemies etc., etc.

this is a good tactic as they have nothing substantial in their own record to point to as Clinton did in '96. but ultimately this tactic is vulnerable to Kerry's meme.

while bushco has chosen rock in the political game of rock, paper, scissors, Kerry has surprised them by not picking scissors and instead choosing paper.

the Kerry message is a very simple one and will prevail if he and his surrogates are disciplined and stay on this message:
BUSH IS A DECEIVER!

simple yet effective.
first the groundwork has been laid by reality. there are no WMD's in Iraq. conclusion?
bush deceived you on reasons for going to war.

next Kerry waded into safe territory to extend this theme by implying that bush is deceiving us on the economy.
we are not turning a corner, bush is deceiving you.

currently Kerry continues to extend this meme by pointing to Iraq and bush's rosy scenarios for the future which is of course always interrupted by some dose of reality, usually in the form of a car bomb. conclusion?
bush is deceiving you on iraq...again.

finally the coup de grace will come after the groundwork has been firmly established on the meme of deception and it will trump all of the bushies work on setting up Kerry as unfit.
bush is deceiving you about Kerry!

and as agile.
His biggest liability is his stubborness in the face of defeat.
It's a damn good thing Bush didn't pilot any swift boats.

sleazer, underachiever.

People will ultimately believe their "lyin' eyes". They will see that Kerry is right, about Iraq, the economy etc.

The truth will set you free!

I also love the Bush is living in a fantasy world theme. It's juicy!

but being arrogant and stubborn about it too. it reminds me of the battle of stalingrad where hitler thought that having the correct mindset and "will" would prevail even in the face of reality. it reminds me of that proverb of solemon that goes:

pride goeth before destruction and a haughty spirit before a fall.