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So it's as I suspected...the plug is to get more people (and, no doubt, businesses) from other states to come to California to build up the tax base...with the goal to recruit more who are already successful and enterprising, rather than to attract others who are not doing well elsewhere and might be lured there to seek their fortune, but who might ultimately fail.
In the old days, the siren song of the state was: "Not happy where you are? Not doing well? Come to California, where everyone has a chance to live the good life." (Yeah, right.) Now, it appears to be more like: "Already rich and prosperous? Or at least got a lot of good ideas about how you want to become a success? Come to California, where your success will help us support our huge dependent population. And, oh yeah, if your house elsewhere has been foreclosed on, come here, where the real estate is even MORE expensive--but hey, you can have one in a really cool place! Fires?!? What fires?!?
"You need a job? Well, we really haven't got any of those. But, if you've got a business you want to bring here, by all means do so. No, we won't provide you with any tax incentives--in fact, we'll tax you up the wazoo--but by golly, you'll be able to enjoy our wonderful sunshine and beaches and go to Disneyland EVERY DAY if you want when you're not running your business! You can't do that where you are now!
"But--are you poor? Unemployed? Looking for better opportunity? Then by all means STAY HOME. DON'T COME HERE. We've already got way more than we need, and we really can't help you. You'll just be another mouth for the rest of us to feed."
Really, that seemed to be what this ad was selling. It was like the slogan should have been: "If You're Not a Burden On Society, Come to California--We're Just As Shitty A State As You're Living In Now, But We've Got Disneyland and Places Where It Never Snows."
I really could not see the appeal. I mean, if I want to see the attractions of California, I can always fly in for a vacation. Then I can go home and pay the taxes I pay here rather than the ones I would there. I can work and live much more cheaply here, be closer to my family, watch TV on Eastern Time and, yeah, sure, there's winter, but I grew up with it so I know how to deal with it. Sure, there are places here with overpriced real estate, shitty schools and lousy public facilities, but there are alternatives available as well.
I don't know. This ad struck me as attempting to sell people on moving to California based strictly on sunshine, beach access, and having Disneyland in your backyard (which, of course, doesn't even really sell California, it sells Southern California). None of that, to me, would seem to contradict the downside.
Then again, what do I know? I lived in upstate New York for years. And really, living in upstate New York is pretty much like living in Ohio, only if you live in Ohio, you don't have to subsidize New York City.
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