'A Party Inverted' by Bill Bradley

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OP-ED CONTRIBUTOR

A Party Inverted
By BILL BRADLEY

Published: March 30, 2005

FIVE months after the presidential election Democrats are still pointing fingers at one another and trying to figure out why Republicans won. Was the problem the party's position on social issues or taxes or defense or what? Were there tactical errors made in the conduct of the campaign? Were the right advisers heard? Was the candidate flawed?

Before deciding what Democrats should do now, it's important to see what Republicans have done right over many years. When the Goldwater Republicans lost in 1964, they didn't try to become Democrats. They tried to figure out how to make their own ideas more appealing to the voters. As part of this effort, they turned to Lewis Powell, then a corporate lawyer and soon to become a member of the United States Supreme Court. In 1971 he wrote a landmark memo for the United States Chamber of Commerce in which he advocated a sweeping, coordinated and long-term effort to spread conservative ideas on college campuses, in academic journals and in the news media.

To further the party's ideological and political goals, Republicans in the 1970's and 1980's built a comprehensive structure based on Powell's blueprint. Visualize that structure as a pyramid.

You've probably heard some of this before, but let me run through it again. Big individual donors and large foundations - the Scaife family and Olin foundations, for instance - form the base of the pyramid. They finance conservative research centers like the Heritage Foundation, the Cato Institute and the Intercollegiate Studies Institute, entities that make up the second level of the pyramid.

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